Make improved marketing decisions with Tech4T's Predictive Marketing Intelligence (P.M.I.)

• How well do you know your customers and prospects - their behaviour, needs, reaction to certain types of communication?

• How well can you match and prioritise marketing spend and telemarketing resource to customer potential - individually and as a segment?

• Do you know the profiles of your most responsive customers and can you use their profiles to score your database to find the best prospects and improve targeting?

• And does your marketing team have access to all of the information it needs in one place - sales value and purchase data, contact information, market research, marketing communication history, operational data, etc., expertly merged and transformed to help them make the best targeting decisions?

Our tailored KbaseT and KbaseT 24/7 (hosting) predictive database targeting solutions can help you really understand your customers including their profiles to determine who are the most profitable, most responsive, high risk, etc. people or companies. You also have the power to compare profiles of two separate segments, score your database and roll-out promotions to only those prospects with the highest propensity to respond.  KbaseT helps you correctly allocate your marketing spend against customer potential and provides you with the right level of information (in a marketing friendly format) to make the best targeting decisions.

Click here for KbaseT predictive targeting
 

However, Tech4T can further enhance your targeting by adding powerful 'next-action' indicators to a KbaseT or KbaseT 24/7 solution. These indicators are derived through predictive analytics and are what we term Predictive Marketing Intelligence (P.M.I.)

The process is complex, takes time and requires extensive and varied analytical techniques and technologies (including SPSS, Statistica, Kxen, 4Thought) together with wide-ranging skills and heavy computing resources, but the results will:

• Make your sales force and telemarketing even more productive

• Make your direct marketing more responsive

• Generate increased customer loyalty and profit

• Spot sales and marketing opportunities that would otherwise be missed and problems such as customer churn before they occur

Predictive Marketing Overview

Each time customers transact with your organisation, information is (or can be) captured. This data, when transformed and analysed correctly, can help you better understand your customers and interact with them more effectively. But even the most valuable data can't help your organisation if you don't have time for effective analysis.

That's where predictive analytics - and predictive marketing from Tech4T - can help. When you apply predictive analytics to customer data, you use information from the past to predict future customer needs, product preferences and purchasing habits - and get the right message to the right person at the right time, increasing their value to your organisation.

The Tech4T analytics process requires extracting data at regular intervals, summarising and aggregating values, then using often complex algorithms, pattern detection and varying statistical analysis techniques and technologies to see how data changes over time and create new fields holding predictive indicators.  We present these in a marketing-friendly manner within our KbaseT solutions as new fields/variables, with categories showing explanations as to the suggested course of next action or as simple percentage change indicators.

Sales and marketing staff can then use these indicators to select and communicate with groups of people falling within each change condition.  In essence Tech4T give you the means to undertake your marketing and sales activity more effectively and with greater gain and take the targeting power of KbaseT even further!

Predictive Marketing Summary

Tech4T's Predictive Marketing Intelligence enables you to quickly turn customer data into customer insight, so you can take targeted action, improve customer response and optimise the return on your marketing investment.

With Tech4T's Predictive Marketing, marketers can:

• Analyse customer behaviour to predict what customers will do next

• Anticipate individual customer responses to a particular campaign

• Take action faster by quickly turning data into usable customer insight

• Quantify the success of marketing campaigns

• Offer the products and services that are most relevant to your customer

• Improve every customer interaction by anticipating and meeting customer needs

• Increase customer response, revenue, profitability and share of wallet

Note. Predictive Marketing can also enhance standard recency, frequency and monetary (RFM) techniques with multidimensional customer behaviour and demographic characteristics. This enables you to develop a more complete picture of the customer, anticipate critical customer behaviours and develop more precisely targeted offers.

Click here for KbaseT predictive targeting