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RADIUS - The Tech4T Rapid Data Improvement Utility Suite, is for Database Marketing and I.T. Professionals. It comprises a collection of specialist data utility software programmes - bundles of which  may be tailored according to user needs. For instance, it enables you to migrate data across database and sales lead/CRM systems and eliminates duplicate data quickly and efficiently. It identifies duplicate records in a single database or cross-matches to other databases, suppression files, mailing lists and enhancement data sets. And it connects directly to your databases via ODBC with no importing of data into a rigid structure needed.

Each module is fast and easy to use, and focused on streamlining what potentially can be time consuming and labour intensive tasks.  Different aspects of the data conversion, enhancement and management process are comprehensively handled and quickly expose and resolve the potential areas where poor quality data is causing problems - either directly or indirectly.

This can include inaccurate analysis of customer worth leading to inappropriate targeting and communication strategies that may result in eventual customer loss!