Campaign Targeting
Overview to precision targeting
Single customer view targeting workbench
Data planning / data-driven marketing
1-2-1 variable content marketing
Individually personalised images
Data-driven campaign ideas
1-2-1 marketing - steps involved
FastStats Discoverer
FastStats Q&A
E-campaigner email tracking system
Territory Mapping
Overview to geographic mapping
Franchise territory design & mapping
Sales territory design & mapping
Customer & prospect mapping
Heat mapping to show customer value
Mapping market penetration and potential
Web-based mapping systems
Map-driven information systems
Zoom-level maps
Distribution planning & mapping
Franchise territory manager
Media planning with maps
Customer Insight
Overview to improved customer knowledge
Analysis services
Customer lapse prevention
Recency, frequency, value (RFM) customer segmentation
Customer & prospect profiling / scoring
Customer reactivation, acquisition, retention...
Guide to customer analysis
Market research with animated surveys
Data Integrity
Overview to our data improvement solutions
Standardising your data for data-based decision making
Data cleansing, merging & hygiene services
Lists & Data
Finding lists and data for your company
Geodemographic profiling with TRAC Sonar
What is data and how Postcodes work
Software
Overview of Tech4T's software
FC: Data Manager - Audit / De-duplication
MatchUp / DoubleTake - De-duplication / Merge purge
MatchCode - UK Address Improvement
Global Address - Worldwide Address Improvement
FastStats Discoverer - Analysis, Targeting, Campaign Management
E-campaigner - E-mail Design, Broadcast, Tracking...
QPSMR - Market Research / Surveys
SPSS - Statistical Analysis
Calculators
Free marketing and business planning calculators - overview
Database marketing calculator - what-if planning tool
Sales lead planning calculator
Sales & franchise territory planning calculator
Mail & email sample size calculator
Email strategy planning tool