Delivering complete, enhanced and actionable targeting intelligence. A scenario that can become your reality!

To achieve greater value for your business and sustainable competitive advantage you need to deliver greater value to your customers! This means making more informed strategic decisions about the way you plan the future management of your customers and requires using customer and competitor knowledge more intelligently. Our concept of 'Knowledge-Based Targeting™' delivers this!

The Scenario... You need to make accurate marketing decisions but have to take a 'best guess' analytical approach because your data is everywhere - in different locations, separate databases and related files, spreadsheets, accounts systems and sales lead or 'basic' contact management packages. You just can't get a fast, complete and duplicate free view of that vital and relevant information!

Or maybe you just don't have the time or the resources of the right skills, experience and technologies to undertake what you believe to be your ideal targeting scenario - having to make do instead with 'best endeavours' and probably a lower return on your marketing ROI than you would wish.

Now imagine having ALL your data - expertly merged, de-duplicated, enriched, profiled, segmented and analysed, with sales transactions uniquely summarised to give you the added marketing intelligence needed to make timely and relevant communications with your customers and prospects - in a powerful marketing database on your PC, notebook or delivered direct from the web.

Easy-to-access knowledge where hidden patterns and trends in your data have been unravelled and key performance indicators computed to aid the selection process for cross-selling new or additional products or services, up-selling (raise value), and to spot customers likely to defect long before they do! Processes all geared to manage, retain, grow and recruit your most profitable customers!

Following your train of thought you click a button and your data comes to life. Graphically and geographically displaying target segment profiles and providing fast counts for your next mailing or multi-stage follow-up strategy. You want to test multiple promotional approaches but must ensure mailing cells contain no customer overlap and mailings are restricted to one per address.

Easy! Seconds later multiple mailing files of your best prospects are winging their way to your mailing house for laser printing and mailing, or your e-mail broadcast software. And in only just a few minutes your selected data is also delivered direct to your PC for further analysis using your tools of choice.

Back come the responses - conventionally and electronically - but what makes them respond in a specific way? Wouldn't it be great if you could apply this knowledge to cherry pick the most responsive database segments and cold lists, matching these with the best performing promotion pack to maximise response on roll-out. You can!

Tech4T's analytical and data-driven solutions allow you to do this and much more. We can provide everything you'll ever need to manage complex communication strategies, deliver marketing and business intelligence reports to your management and end-users (or sales-force) and undertake or improve your customer loyalty campaigns, targeting, database administration, direct mail processing, list rental and business or marketing analysis.

See how Tech4T can help your data-driven marketing - click here