Chart a course for better decision making

Where are your best prospects located? What are customers buying and where are they buying it? How do you find the best site for your next store or office? Which neighbourhoods, cities and states or provinces show high employment rates? Uncover answers to these questions and more for improved decision making with SPSS Maps^TM, an SPSS® add-on module for the reporting stage.

If you're working with demographic data, you can turn them into visual, easy-to-read output with SPSS Maps. Powerful mapping capabilities empower you to automatically attach SPSS data to maps and generate customized demographic analysis. Customize maps to your specifications using a variety of editing techniques to clearly present information. You can export maps as standard graphic files for distribution almost anywhere, including the Web.

Complete geo-demographic data

Compare your data with sample datasets and ready-to-use maps from all over the world to help identify seasonality, customer activity, competitive movements and much more. Numerous free sample datasets are included in SPSS Maps.

Turn your SPSS® data into demographic information

Expand SPSS Base's capabilities with SPSS Maps^TM. When working with geographic data, ensure your decision makers have the information they need when you create geographic reports in SPSS Maps. SPSS Maps, an SPSS add-on module, gives you a variety of features, including six thematic map options, and supported statistics for reporting geographic analysis. Also, it easily plugs into SPSS Base ensuring you can work seamlessly in the SPSS environment.

SPSS Maps gives you powerful mapping analysis - seamlessly integrated with SPSS

Getting started is simple; your demographic analysis starts directly from SPSS menus. You can easily create high-quality maps in the same familiar manner as SPSS graphs.

Automatically attach your SPSS data to maps and generate customized demographic analysis targeted at a your specific business or professional needs. Reduce routine tasks to a single mouse click via the native SPSS Syntax Editor, making production-mapping a snap. SPSS Maps provides the capabilities you need to quickly turn your geographic data into visual, easy-to-read output.

Choose from many thematic map options

Ensure your message is clear from the first glance with a variety of thematic map options. Choose from six thematic map options: dot density, bar charts, pie charts, graduated symbols, individual values and range of values. Plus, use multiple thematic maps to create any combination of the six base options. For example, use multiple charts to show customer base locations plotted on a dot density map and simultaneously show a pie chart of store locations that attract the most customers.

Create professional maps with advanced features

Customise maps to your exact specifications with a variety of editing techniques. View maps, color, manipulate and customize visual attributes directly in the SPSS Viewer to clearly display the message you want. The automatic labeling feature eliminates tedious labeling tasks and updates labels automatically. Zoom in and out of your maps for quick exploration and uncover varying degrees of detail to ensure your message is clearly revealed. The undo and redo options give you the freedom to experiment and creatively edit your maps, but offer the comfort of reverting to your previous work. Plus, your completed maps can be exported as standard graphic files (WMF, CGM, TIFF, PICT, EPS, BMP and JPEG) for distribution via presentation tools, including the Web.

SPSS Maps^TM system requirements

• SPSS Base®

• 20MB hard drive space

• Other system requirements vary according to platform