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About Technologies4Targeting (Tech4T)

intelligent targeting - we make the complex far simplerTech4T's integrated solutions

Tech4T provide specialist data, analytics and geographic mapping services and software to help companies optimise customer targeting, sales conversion and territory performance.  With over 20 years hard-won expertise, we can help you correctly align sales and franchise territories to ensure sales expectations are met or exceeded, increase campaign targeting accuracy and effectiveness, and deliver a solid data foundation on which to base reliable business decisions and gain fresh insights.

We complement your internal skills and resource, partnering with you to increase profits, lower cost and reduce CO2 emissions.

Our mission statement...

"Using data, analytics, territorial mapping and specialist technology more creatively, we help our clients increase profitability, performance and efficiency, reach higher sales targets, and win, keep and grow more high-value customers"

Clients & testimonials - click here

We liken data and how to maximise its' worth as a little like preparing a meal. The devil is in the detail. Its one thing to have the ingredients but another to cook a good dish. For that you need the right ingredients of the right quantity and quality, the right kitchenware and recipe, and a chef with the right skills and time to deliver.

With data-based, targeting, sales force performance and territory optimisation challenges, the same principle applies. We deliver results - not just services, and complement your in-house resource with our hard-won skills and a unique set of custom built technologies. We offer you:


  • Advice on how best to collect, enrich, analyse, map and use data to target sales effort and marketing campaigns to win and keep more high value customers, and increase their value to your business

  • A specialist resource that you can use as and when needed for:
    Targeting sales force effectiveness Sales and Franchise Territorial Design, Location Management and Custom Mapping
           
    We design optimised sales and franchise territories for anywhere in the world, together with
            developing custom 'heat' (sales potential) maps to aid decision making
    .
    Targeting sales force effectiveness Sales Force Performance and Automation - our 'closed loop' sales logistics management
            solutions include
    sales route planning and call scheduling, sale intelligence and performance
            analysis, and interaction with mobile phones and digital pens for tracking and field data collection.

    Targeting marketing effectiveness Market Penetration, Customer Value Analysis, Sales Insight - we dig deeper into
            marketing statistics, customer value and transaction data to identify otherwise hidden 'niche'
            segments (groups of individuals) that present sales, retention or growth opportunities.
    Targeting marketing effectiveness Targeting Insights (including 1-2-1 personalisation) - we help you identify sales and interest
            patterns for each of your customers, then use this intelligence to identify who should be contacted
            and when, and by what channel. We help you develop individually tailored offers
            that increase relevance and response.
    We create the 'trigger' files used in production to vary the
            content of individually personalised email, direct mail and SMS communications, and the landing
            pages on a microsite.
    We can also create individually personalised map images to include in
            marketing communications. These create interest and increase response.

    Targeting data quality Database Enrichment - worldwide address validation, merging files and databases, removing
            duplication - without information loss, standardising data for systems migration, filling knowledge
            gaps from research and third party data. We can also take a copy of relevant operational data, and
            transform it to a single customer view (SCV) that we make available to your marketing staff on-line.   

  • Assistance with finding, implementing and tailoring the right technologies to improve data quality, analyse and map your data, manage territories, plan, route and map sales visits, improve sales efficiency, target campaigns, increase response, handle CRM and best practice business process, undertake bulk e-mail...


We can examine how you currently apply your data to drive sales, marketing and your business, and compare this against what is possible. We then work with you to apply a change process to improve business efficiency and ensure your business derives increased financial gain from its data and its sales and marketing spend.    

We innovate, not emulate      

Applying proprietary and proven analytical and data-based techniques and our Quadrant Methodology (c) developed over 20+  years, we use data to plan appropriate customer acquisition, retention, growth and reactivation strategies, and to design territories that deliver a greater return on your investment.

Using data to steer the sales processThe combination of specialist skills, leading-edge technologies, and the solution flexibility Tech4T bring to the table, can add significant value to your internal sales, marketing and data operations.  Most importantly, the hands-on knowledge base built up by our team from working with a diverse spread of clients across many market sectors over many years, gives us the ability to apply an 'external' vision to help solve data-based problems and uncover sales opportunities at a much lower cost than you would expect.

Tech4T are considerably different from other companies that handle and analyse data, and deploy data-based decision making. We offer flexible and affordable solutions that fit in with your own way of working, and use an extensive array of specialist analysis, mapping, targeting and database technologies, combined with carefully researched external data, to deliver business gain.

These, coupled with a unique blend of hard-won skills spanning sales performance, franchise territory planning, data-driven research and marketing, data enrichment, statistical analysis and mapping, database and IT, ensure we deliver what is probably the best and most comprehensive solution at the most reasonable price and in the shortest timescale - without compromising quality. 

Whatever your data-based or data-driven needs, Tech4T have, or will find, a quality solution to fit. Support times


Right pricing policy...

You will be pleasantly surprised with our pricing model as we have taken the approach that our solutions are not only affordable, offer exceptional value for money and deliver maximum business gain for your company, but can be phased - together with payment - to keep in sync with your business development and objectives. Also, we do not have the overhead that typically has to be passed on to customers by larger organisations.

For a quotation, call: +44 (0)1733 890790 or use our contact form to outline your needs.         More...

Links to relevant sit

Privacy Policy            Current job opportunities           Core Values

 

20+ years using data, analytics,  mapping and customer insights to target sales and marketing effort more productivity and profitability

Our policy is to:
- Provide advice and expertise
- Help solve problems
- Improve performance,
  efficiency & profitability
- Ensure your satisfaction
- Deliver on time
- Be competitive in pricing


About Tech4T

Tech4T is a results-driven data-analytics company and an outsourced provider of knowledge-targeted sales, marketing & mapping solutions.


Our customers

We work for a range of organisations across the UK, Europe, USA and Australia, from start-up to established, small to large, and span many industry sectors including businesses working to a franchise model.

We also provide solutions to the direct marketing service sector - agencies, bureaux, publishers and printers, mailing houses, etc. - and work closely with consultants and I.T. teams.

Our solutions are typically used by sales managers, franchise owners, marketers, analysts, database specialists and business professionals.


How we work

We can work remotely, acting as your complete outsourced data-analytics-mapping department.

We can support your in-house team by helping cope with excess demand, and can advise and take ownership of specific tasks. Or we can work with you on a contract/project basis - as and when needed.

Owned by its Directors and privately funded, the company invests strongly in data and analysis skills, innovative technologies and in maintaining a close and productive relationship with our partners.

These include Apteco, Ordnance Survey, DPS, Cabestan, Diamonds-software, Global Address, Viscovery, GFK, Capscan, SPSS, MRSL...


What drives us?

A passion for what we do, results and customer satisfaction.

If you need a specialist data-based solution provider that gives you 110%, talk to Tech4T!


Benefits

We always go that extra mile to help you get more value from your data.

Better quality with no information loss, improved data presentation, segmentation tailored to your business, clear and concise reporting with dashboards, and mapping solutions that greatly increase your ROI.

Find us - click for map.

     
 

Technologies4Targeting Limited
Peterborough. PE1 2UX
United Kingdom

Tech4T
Registered in England No: 4358643
VAT No: GB 792 775278

Tel: +44 (0) 1733 890790
Fax: +44 (0) 1733 890799
Enquire here: Contact Form


Tech4T also partner with sales, marketing, publishing, web, IT, DM and franchise service providers to deliver data-driven solutions to their clients