Credentials...

...of the company's founder, Graham Barlow, FInstSMM, include:

• 30+ years hands-on expertise in the field of predictive analytics, customer insight, territory planning/mapping, business process and logistics. My focus and that of Tech4T is to help sales teams, companies and franchise operations with their territory development, review, customer targeting and visit planning logistics. Our aim is simple - to provide ways to increase performance whilst reducing operational cost.   

Specialist skills areas

• Geographic market assessment including identifying sales potential hot-spots

• Territory and site planning, design, balancing, realignment, mapping - UK and worldwide

• Online territory management and customer/prospect location solutions

• Route optimisation and journey scheduling for field sales and service teams

• FastStats 'single-view' customer targeting systems

• Customer segmentation, profiling, lifetime value, propensity/response modelling, lapse prevention prediction, basket analysis... inc. SPSS and CHAID

• Consultancy, specification, implementation, testing, training... of solutions to improve sales, franchise and marketing efficiency and effectiveness

Past personal achievements

• Designed system for personalised map production for field sales planning and direct marketing

• Implemented optimised territory infrastructures for franchise companies & field sales teams

• Implemented marketing database solution for Freemans Mail Order.

• Designed and operated a mailing house, lettershop and computer bureau

• Assisted Jay Magidson in CHAID development and Apteco Ltd in driving new FastStats functionality 

• Authored Direct Marketing and the Computer, The Written Consultant - used by over 200 companies to help them implement data-driven marketing initiatives

Specialties

• Helping companies - especially sales teams and franchise businesses bridge the IT, marketing, data and analysis gap - introducing better ways to enhance, analyse, geographically map and use data to increase marketing response, customer understanding, sales and franchise performance from more productive territories, and apply the right technologies in the right way. We examine how you currently work, compare this against what is possible, and help you apply a change process to improve efficiency.