Tech4T - The Targeting Insight Company  +44 (0)1733 890790

Targeting Mapping Analysis Data Software

 

 
 

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Click picture to view the process and an example 1-2-1 campaign

Our customers -  click here to see what our clients say about Tech4T

Tech4T's integrated solutionsWe work in partnership with any company, organisation or service provider - whatever its type or size - who can see the benefits reliable, complete and correctly analysed data can deliver to marketing and the business as a whole.

Our solutions are typically used by marketers, analysts, sales managers, database specialists and business professionals.

Credentials...

...of the company's founder, Graham Barlow, include:

  • 29+ years hands-on analytically-focused direct marketing experience, spanning database marketing, statistical analysis, mail order, response handling, campaign management, merge/purge, emarketing (including behavioural 1-2-1 email), SMS, digital publications, telemarketing and direct mail production

  • Designed and operated a mailing house, lettershop and computer bureau in the 80's

  • Authored 'Direct Marketing and the Computer, The Written Consultant' - used by over 200 companies to help them implement data-driven marketing inititives

  • 18+ years expertise in the design and development of intelligent FastStats Discovery and Weblink analytical marketing database systems and the configuration of many powerful data-driven configurations for a host of clients.

  • 15+ years experience with CRM solutions - consultancy, specification, implementation, testing, training...

  • 17+ years experience in territory design, mapping and route optimisation solution for sales and franchise operations

  • 20+ years experience across segmentation, profiling, LTV, propensity/response modelling, lapse prevention prediction, basket analysis... inc. extensive use of SPSS and CHAID type modelling, Assisted Jay Magidson in CHAID development and Apteco Ltd in driving new FastStats functionality

 

Some companies we work with
- past and present ...

Mail Order/Direct Sales - RS Components, Goldshield Healthcare, RTD Biasco, GS France...

Financial - Adrian Flux Insurance, Barclaycard, Westpoint, RBOS Cards, MBNA, Miller Financial, Halifax, American express...

Consumer - EC Credit, Rockmasters, Global Players (Australia), BSkyB,
Channel 5, Barbican, AA, RAC, Suntara...

Business to Business - BEA Systems, Invitrogen, PC World, Allchem, Bausch & Lomb Ltd, SMD Textiles, Fire Compliance...

Bureaux - Keywords, Mail Solutions,
Data Processing Company, Conduit...

Service Agencies - Team Celsius, Communisis, TPS, CCHM:Ping, Fulcrum, Data Hold, Consodata

IT - EMC, Dell, Microsoft, Baan, Compaq...

Publishing - Pira International, White Digital, Emap Great Magazines, Croner Publications, CCH, Financial Times, Express Newspapers...

Charities - Scope, National Trust,
Warm Words...

Utility - South Staffs. Group, Norweb...

Travel/Leisure - Co-op Travel, Virgin...

Franchise - FDS, Tabboards, Clarity Healthcare, Fire Compliance, Granite Transformations...

We also support the DM service sector - agencies, bureaux, publishers and printers, mailing houses, call centres, list brokers, etc., and work closely with
consultants and I.T. teams.
 

Call Tech4T on 01733 890790 or click here to outline your needs

Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. United Kingdom
 Tel: +44 (0) 1733 890790  Fax: +44 (0)1733 890799  Web: www.technologies4targeting.co.uk  Email: info@tech4t.co.uk

Current job opportunities click here

Tech4T also partner with marketing and IT service providers to deliver data-driven solutions to their clients