Tech4T can combine your lists, CRM and operational data, with a
user-friendly targeting interface to give you access to a single
view of your data for insight, analysis and campaign use.
...to
find and target new prospects from within your internal
customer database, and to source external lists that give
a higher response.
Therefore
before researching and acquiring data we would profile your
existing customers by brand, product group, segment, value,
etc., then purchase the right data for email and direct
mail.
Lists...
Given
it is impossible for any one list provider to be in a position
to supply a complete data universe, we have built up a relationship
with many trusted data providers who supply data at excellent
rates.
Therefore
once we understand your customer profile/s, we test lists
from several sources to determine the most responsive names.
Single marketing view
- that lets you use ALL your data for targeting, analysis
and selection - in particular ALL of your transactional
data and results from email activities - opens, click-thrus,
bounces... Lets you take immediate action when opportunities
arise or when needed - no waiting on I.T. or other resource!
Easy to use
- drag-and-drop graphical interface and Tech4T's operational
support.
Ultra fast with total flexibility and versatility
- include whatever fields you wish. Users can securely
use their data from anywhere in the world over the Internet.
Full-circle predictive modelling
- including profiling and scoring your customer and
transactional data by one person, using one system,
and usually completed in 30 minutes or less with only
minimal training. Or we can do it for you!
Exceptional campaign control and analysis
-
Multi-promotion (for control), multi-cell (to handle
list priorities) and multi-pack (to test creative) campaign
management; mapping; graphical selection through Venn
diagrams, cubes, basket analysis, etc., for added customer
insight! Integrates with our e-campaigner email
system.
Fast to deploy, easy to evaluate - and at an
affordable price! Try
a three month pilot project where we
clean and
combine your files, profile customers, merge prospect
lists,
build
and configure a 'targeting workbench', and add email
and supporting campaign tools. We help define segmentation,
plan and run promotions, analyse and report the response,
and keep the system
regularly updated.
Flexible delivery of information...
...ensures
campaign results and business intelligence is distributed
without limitation.
We set up reports
through MS Excel that dynamically change when the underlying
data is refreshed in the FastStats targeting workbench engine.
Reports
can contain any mix of data feeds to give you exactly what
you need!
Under the hood...
...
of our 'Targeting Workbench' is the flexible FastStats Discoverer
technology. This holds all your data and provides
the graphical interface for unlimited data exploration and
targeting.
We would
merge your CRM, customer and operational data with any prospect
lists, and make the system available on-line. Either your
team, Tech4T, or a mix of the two, can make selections,
run campaigns, broadcast emails, extract mailing files to
your mailing house etc.
We keep
your targeting system updated on a regular basis, taking
update extracts from your systems, and at the same time
merging in new prospect lists.
We would
help you create niche segmentation, lifetime value, share
of wallet, etc., plus undertake response modelling so you
can see which factors influence response.
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