Tech4T - The Targeting Insight Company  +44 (0)1733 890790

Targeting Mapping Analysis Data Software

 

 

 
 

Database marketing analytical workbench

 

We manage your data, fill gaps, create a 'Targeting Workbench', then help you make money!

121 segmentation flowDramatically improve campaign targeting by understanding who your best customers are, what they look like, and then finding the most profitable prospects to approach.

Targeted, personalised marketing is the ‘product’ of combining data, technology and analytics - in particular segmentation - to promote the right product to the right people at the right time in the right way!

Tech4T provide the skills, technologies and production resource that when combined with your data produce the 'individualised' communications that generate increased response and profit.

Find out more about data-driven marketing

Stop competing on price and get more campaigns for your marketing spend!

Differentiate your products and services to grow margin with targeted, personalised marketing.Multi-dimensional segmentation

Avoid direct competition and get more profitable orders by using the profiles of niche customer segments and otherwise hidden information to develop unique products and offers.

Our targeting workbench solution enables your customers' trading behaviour, interests and demonstrated need to be identified and consolidated, then translated into niche segments that drive highly personalised digitally produced 1-2-1 direct mail, email and web communications.   Quick tour - click here

More details...

 
 

Everyone is different so why not market to them individually?

Organisations hold a wealth of data about customers. But all too often regular marketing communications don’t happen, targeting is poor, content isn’t relevant or thousands of identical messages are sent!

Result - missed business opportunities!

But with 1-2-1 targeted, personalised marketing, margins are raised, product holding and resource are optimised, and response or orders increase by 2, 3, 4 times or more!

Call 01733 890790 to see how we can help

Click here for customer insight services

Our targeting workbench - driven by FastStats Discoverer

Looking for software to make complex selections with ease - and in seconds?

Tech4T have been working with the authors of the technology used in our targeting workbench - FastStats Discoverer - for over 15 years. This technology can also be supplied separately.
For more details on FastStats,
click here

Click for FastStats questions + answers

 

 

Click here to arrange to see the FastStats Targeting Workbench on-line!

   

 
  Back to targeting workbench home page