Re-activate
dormant customers with offers based on trading history
Acquire customers
(or members, visitors, donors, investors, subscribers,
vendors, etc.) at lower cost through more responsive
prospect lists
Manage
customer relationships better by reducing the risk of
inappropriate or ill-timed communications - such as
offers about a product just brought rather than an offer
for something to accompany the original purchase
Profile
customers by their purchasing behaviour and target campaigns
to maximise cross and up-sell opportunities
Increase
response rates to your promotions with varying offers
based on customer interests and buying patterns
Plan retention
strategies using customer lifetime worth and potential...
Identify
media attracting high-value customers
Examine behaviour,
quotes... that may lead to lost sales
Use geographic
mapping to analyse penetration, combat regional competition,
apply drive-times to selections, plan events, define
sales territories and site outlets
Cut mailing and telemarketing
costs
with response modelling
Key technical benefits
Interrogation
of your data without any limitation using the best software
available -
FastStats Discoverer.
Fast
implementation - typically 2 - 4 weeks - no software
to purchase
Low
cost entry level; No internal resources needed
Links
to
e-campaignerwhere email and SMS campaigns
can be created, sent and tracked
Increased
behaviour understanding by including 'email-driven'
web page visits as 'interest' indicators. Use these
for profiling and selection
Flexible
data content with ability to add fields for personalisation,
etc.
Complements
any operational, CRM, ERP or circulation system
Call
01733 890790
to see how our Targeting Workbench will enhance your
targeting and communication process and help you avoid
competing on price!
Should
you wish to use the technology aspects of our Targeting
Workbench solution on a self-service basis, we can provide
whatever level of operational and marketing support you
need to get the most from your investment.
For instance, if you want us to work
with you to develop acquisition, retention, reactivation,
cross-sell and up-sell strategies, we can give you as much
or as little input as you require.
This can include segmenting and profiling
your data, making selections for you, setting up and executing
campaigns and generating lists ready for mailing.
And
we can also upload the target lists and messages for e-mail
broadcast, measure and track the response and apply predictive
models to improve overall response rates.
Whatever your needs, we can provide guidance on the optimum
way to make the system meet your objectives.
Quick tour - click here
