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For instance, if you can... Identify which unique combinations of products your customer purchases, and most importantly in what order and when, or which unique interest combinations they share (from web clicks, enquiries, sales leads etc.), you can then... Segment your target market into group to derive targeting insight -  grouping individuals purchasing or showing interest in similar product/service sets, then profile each group (determine their characteristics), filter by value to your business and locate new prospects that have similar profiles - on your database or external lists. Use this intelligence to steer your creative team to develop the right theme, setting and content for your promotional material, together with the best offers to test... Or use these profiles to determine the most appropriate media (door drop, advertising, mailing or email lists) to use for new customer acquisition, and apply predictive models to target only the most likely responders - thus reducing mailing or marketing costs! Determine the purchasing behaviour and time between purchases to create more appropriate contact strategies and offers, and to drive specific market or product development research. See behaviour-based marketing See if specific product/service combinations are more predictive in developing high value customers Spot overlap between customer groups purchasing different combinations of product/service, and use the overlaps and non-overlaps to put together more relevant promotions and offers. And more! Get the idea?  However, to answer these and other questions that can really help drive more profitable marketing and sales strategies, you need reliable and complete customer insight, a planning tool to deliver this intelligence, and the skills to apply 'train of thought' analysis, create the right target market segments and develop the right proposition.  See more ideas and benefits here. We can help in three main ways: First turn your data into reliable, complete and enhanced customer knowledge, through the provision of an appropriate mix of services and/or software that suit how you want to work. Work with you, your creative team/agency, your data planners... to provide a 'train-of-thought' database marketing and targeting solution to analyse your prospects, customers and your operational data, then apply analytical findings to develop and deploy successful data-driven 121 direct marketing campaign strategies. We can also develop E-Surveys. Use geographic mapping to segment and plan territories, and to  create individually personalised  'welcome pack' maps Click here for next page