|
Segmentation
Clustering forms part of the FastStats
Modeling module which includes a Profiling tool using PWE (Predictive
Weight of Evidence), Decision Trees (including CHAID) and Model
Reports. Cluster Analysis is about exploring and identifying
natural groupings in a set of data points.
FastStats lets you take a selection
of records (say customers) and automatically detect groups of
people with similar characteristics. You can use these groups
or clusters to better visualise your customer population and
segment them for marketing purposes. Using a visual display
you can open each dimension to build up a picture of which individuals
have been included in each cluster.
Use segmentation to target
marketing to groups of people sharing similar profiles
With FastStats segmentation, you
can also use a two-dimensional visualisation of your clusters.
Hovering over the points opens up further details about the
segment and you can change what you want to see on rows and
columns
using the drop down options.
Visualisation lets you to view your clusters in a different
format so that you can gain further insight into your data
Virtual
Variables
One of the most
powerful features of FastStats Discoverer is for the user to
be able to create their own custom fields and then use these
in any of the analysis, profiling, modelling or selection processes.
There are a series of wizards to help, but in effect data can
be summarised from millions of rows of data and stored against
contacts or households / companies in seconds.
This functionality enables customer lifetime
value - as a whole - or based on any mix of products, together
with recency, frequency and value calculations to be computed
without a call to your IT support team!
Users can input their own files of reference
numbers (URN's) to create new 'include' or 'stop' selections,
add new selectors (pick list fields), reduce the number of categories
in a pick list by combining them into new variables - ideal
for say a brand or sales manager who only works with a only
a subset of products - and much, much more.
Refreshable
Reporting
The presentation
quality reporting in FastStats Discoverer makes information
delivery easy. Reports can be created with multiple data analysis
results and visualisations and then delivered in PDF, HTML or
Excel presentations. Once a report has been defined it can be
refreshed with results from the latest data with a single click
and drag.
Template Tools
All the Discoverer
software tools can be customised to suit your purposes and data.
These template tools provide ready results enabling knowledgeable
users to prepare mechanisms for single click access by other
users. All Discoverer results can be stored and retrieved with
a single click and drag facilitating comparison between previous
and current analysis results.
Use multiple selection windows to streamline complex selections!
Technical
The unique
FastStats ‘column-based' database technology delivers an unprecedented
level of flexibility and speed, revealing intelligence that
is not possible using a conventional marketing database!
FastStats
differs from a conventional relational database in that it stores
its joins and embeds them within the system structure as a series
of highly compressed fields. It creates each data field as a
separate file and also creates a system 'view' and 'master'
system file. Using a mix of these, data is bit mapped and in
effect aligned on-the-fly based on which data needs to be analysed.
It's the result of 9 incarnations of the product over 16 years
and has been developed to deliver additional insight to marketeers
and analysts!
Options
FastStats Discoverer
can be used standalone or as part of the FastStats.NET architecture.
Stand alone use maximises speed and flexibility for individual
analysts enabling FastStats to be used for ad-hoc marketing
analysis in addition to core strategic and tactical work. Discoverer
Enterprise connects to the FastStats.NET WebService and provides
browser based accessibility, scalability and resilience for
marketing workgroups.
System Design
& Support
The FastStats Discoverer
system uses at its hub a FastStats 'highly compressed' database
which is batch updated for information refresh. This database
is built using the
FastStats
Designer module.
Use FastStats Designer to design and build the underlying FastStats
database!
Technologies4Targeting
can develop an appropriate FastStats Marketing Database and
Discoverer configuration for your business, train your staff
to build and operate the system, provide technical support and
add marketing input as and when needed. And we can guide you
as to which analytical and marketing methodologies to apply
to your business.
Bureau Solution
To recap, we can
offer this leading-edge technology as software with training
and technical/consultative support, as a fully managed and hosted
solution for you to operate remotely or as part of a complete
1-2-1 data-driven marketing solution -
Targeting Workbench
View
FastStats Discoverer - call
01733 890790
or
click here
FastStats,
FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats
WebService, FastStats Server, FastStats Discoverer, FastStats
Designer are products and trademarks of Apteco Limited. Other
trademarks are property of their respective owners.
Technologies4Targeting
Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. UK
Tel:
+44 (0) 1733 890790 Fax: +44 (0)1733 890799 Web: www.tech4t.co.uk
Email:
info@tech4t.co.uk
Tech4T also partner with marketing and
IT service providers to deliver lapse prevention solutions to their
clients
|
