Analysing customer to sales person locations using maps

Tech4T - Territorial Mapping Solutions +44 (0)1733 890790

Using maps to view the positioning of customers in relation to the allocated sales team

Even with balanced sales territories it is useful to view how customers of varying profile are positioned in terms of distance from each sales person's base location.

After first profiling your customers and examining characteristics such as how, how often and when they purchase, we can categorise them into segments breaking down by product type, profitability, or 'share of wallet' for example. Customers from each segment can then be positioned on one or more maps, and lines drawn between each customer and the 'base' location of their allocated sales person.

In addition, we can display the customer locations as charts - to depict sales breakdown by product, as icons where the size varies based on sales value, or, if delivered in a web-based system where various customer 'type' maps can be linked through navigation menus, as symbols that drill-down to underlying sales, profile and contact frequency data.

If we have provided a lapse prevention solution, we can also set maps to show who should be contacted and when, and update these on a regular basis.

For route planning, lines can also be drawn to display the optimised route between sales person and each customer.

Below are other ways we can use maps to show customer analytics...

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