Tech4T - Franchise, business, network... territorial mapping solutions  +44 (0)1733 890790

 

 

 

 

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Why balance franchise territories continued

Importantly, we can usually increase the number of territories beyond that originally planned to give you a greater return in terms of revenue potential. We do this by filling gaps in geographic coverage and optimising the balancing process using sophisticated analysis and mapping tools. We also take account of rural and high density areas.

Franchise territory re-alignment

As franchise regions are sold, there is often a requirement to refine the boundaries to suit the needs of the new franchisee. Provided adjacent territories are still available, we are able to manually adjust boundaries whilst usually keeping a balanced opportunity potential.

Additionally, we work with both the franchisee and franchiser to further split out territories for the franchisee's own sales team.


Women on top franchise logo"Tech4T analysed our existing franchisee territories to discover the optimum criteria for territory balancing. They then created and mapped territories, all with similar potential, for the whole UK whilst preserving our pre-allocated boundaries - all at a very reasonable cost and meeting our tight timescales.

They then provided a map and postcode allocation file for our 400+ territories ready for inclusion in our franchise contract. We are extremely happy with their work and would highly recommend them to anyone else considering territory mapping"  Angela Ward  www.women-on-top.com


Our franchise territory planning process

First we need to understand your business, customer profile/s, how many opportunities a franchisee can handle, and how many franchise regions you desire. Next we take account of any existing territories and how they were created.  For example, if Postcode Area, District (or outer Zip code etc.) were used, should this approach be retained. Or should we use Postcode Sector (or 5 digit Zip codes, etc.) for more accurate balancing, or political, council, or county boundaries, or an alternate design?

Click here for details on how the UK Postcode works.

franchise planningOnce goals are agreed, data is acquired as needed and territory design begins.

Any separate data sources such as spreadsheets, lists and databases are merged, data refined, postal addresses improved and duplicated records removed.  

We next create a PDF that shows all balanced territories, and forward this to you for review. Once approved, after option refinement, the production process is commences and the required solution delivered.

Territories can be shaded or labelled to suit your needs, and can optionally be designed to tie in with any country or county boundaries, and political or organisational structures.


Territory Output
- including maps, reports and web-based options

We produce individual franchise territory maps together with data and analysis reports tailored to meet your goals, including any level of detail.

We can provide the territory design in a PDF or wall map format, or in custom-built web-based information system, with zoom maps and drill-downs to underlying data. Locations can also be plotted with drill-downs to underlying data and URL links. A search engine to look up territories can also be included.

Reports can also be created as separate web pages - accessed through drill-down links on a web page map.

Other output options include MS PowerPoint (for presentations), MS Word, MS Excel, MS Access and also jpg and gif image formats.

Our wall maps can be produced in all popular sizes and are protected by an anti-scuff laminate for maximum durability. 

And where we need to use your data for territory design or to build into information systems, we protect data security by working on 'a copy' or non-sensitive data.


 Request more details, a call back, or a meeting 

 

Franchise territory manager

Our franchise territory manager is a custom built add-on module that enables the franchiser to maintain and update their web-based territory mapping system on a regular basis.

Hosted by Tech4t, you can set styles, change background colours, labels and data links to reflect when territories are sold, under offer, no longer available - or whatever you want.

The map below shows an example of this, with three styles to display 'Sold', 'Under Offer' and 'Changed Ownership'.

franchise territory manager


We can create map-driven pages for your website where users can drill down from map to map.

They can then zoom down to summary reports, then to pages with spreadsheet or PDF attachments, and more.

Click map for web drill-down into territories

Click Portuguese map for simple drill-down example or here for Spanish territories.


Profiling

We can balance territories using consumer and business datasets and optionally the UK profiling and geo-demographic segmentation system - SONAR (click for information)

 SONAR geo-demographic profiling

Franchise Territory Map Example

The above example involved using census and profiling
data to create a set of balanced franchise regions


If you require assistance with developing and implementing a franchise operation, please contact us as we work closely with a team of specialists who focus solely on franchising.

Our franchise territory mapping solutions are usually delivered in 10-15 days, subject to complexity. We use a mix of consultancy, proven analysis and mapping processes, carefully researched data, and up to nineteen separate tools to deliver clearly defined and fairly balanced territory maps and a statistical breakdown of each territory's potential.

Call Tech4T on +44 (0)1733 890790 to
arrange to see our demo systems!

 


    Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. UK
 Tel: +44 (0) 1733 890790  Fax: +44 (0)1733 890799  Web: www.tech4t.co.uk  Email:
info@tech4t.co.uk

Tech4T also partner with marketing and IT service providers to deliver lapse prevention solutions to their clients