Why balance franchise territories
continued
Importantly, we can usually increase the number of territories beyond that
originally planned to
give you a greater return in terms of
revenue potential.
We do this by filling
gaps in geographic coverage and optimising
the balancing process using sophisticated analysis and mapping tools.
We also take account of rural and high density areas.
Franchise territory re-alignment
As franchise regions are sold, there is often
a requirement to refine the boundaries to suit the needs of the new franchisee.
Provided adjacent territories are still available, we are able to manually adjust
boundaries whilst usually keeping a balanced opportunity potential.
Additionally, we work with both
the franchisee and franchiser to further split out territories for the
franchisee's own sales team.
"Tech4T
analysed our existing franchisee territories to discover the optimum
criteria for territory balancing. They then created and mapped
territories, all with similar potential, for the whole UK whilst
preserving our pre-allocated boundaries - all at a very reasonable cost
and meeting our tight timescales.
They then provided a map and postcode allocation file for
our 400+ territories ready for inclusion in our franchise contract. We are
extremely happy with their work and would highly recommend them to anyone
else considering territory mapping" Angela Ward
www.women-on-top.com
Our franchise territory planning
process
First
we need to understand your business, customer profile/s, how many
opportunities a franchisee can handle, and how many
franchise regions you desire.
Next we take account of any existing
territories and how they were created. For example, if Postcode Area, District (or outer Zip code
etc.) were used, should this approach be retained. Or should we use
Postcode Sector (or 5 digit Zip codes, etc.) for more accurate balancing, or
political, council, or county boundaries, or an alternate design?
Click here for details on how the UK Postcode
works.
Once goals are agreed, data is acquired as needed and territory design begins.
Any separate data sources such as
spreadsheets, lists and databases are merged, data refined, postal
addresses improved and duplicated records removed.
We
next create a PDF that shows all balanced territories, and forward this to you
for review. Once approved, after option refinement, the production process is
commences and the
required solution delivered.
Territories can be shaded or labelled to suit your needs,
and can optionally be
designed to tie in with any country or county boundaries, and political or
organisational structures.
Territory
Output
- including maps, reports and web-based
options
We produce individual
franchise territory maps together with data and analysis reports tailored to meet your
goals, including any level of detail.
We can provide the territory design in a PDF
or wall map format, or in custom-built web-based information system, with
zoom maps and drill-downs to underlying data. Locations can
also be plotted with drill-downs to underlying data and URL links.
A search engine to look up territories can also be
included.
Reports can also be created as
separate web pages - accessed through drill-down links on a web page map.
Other output options
include MS PowerPoint (for presentations), MS Word, MS Excel, MS Access
and also jpg and gif image formats.
Our wall maps can be produced in all popular sizes and
are protected by an anti-scuff laminate for maximum durability.
And where we need to use your data for
territory design or to build into
information systems,
we protect data security
by working on 'a copy' or non-sensitive data.
Request
more details,
a call back, or a meeting
