Where
a company is considering moving into a new market,
we can undertake the research and combine varying
datasets including competitor data to identify and
profile target locations.
In a similar way we can develop a heat map based
on census or other data and shade the the map to
depict areas of high potential.
The map below shows the area around Leicester
where demographic data has been applied to
Postcode sectors and then used to define the
colour graduation.
The darker the colour the higher the potential.
