Where a company is considering moving into a new market, we can undertake the research and combine varying datasets including competitor data to identify and profile target locations. 

In a similar way we can develop a heat map based on census or other data and shade the the map to depict areas of high potential.

The map below shows the area around Leicester where demographic data has been applied to Postcode sectors and then used to define the colour graduation.

The darker the colour the higher the potential.