1-2-1 targeted marketing - support services

Tech4T - Intelligent Targeting +44 (0)1733 890790

			Targeting insights... 1-2-1 campaign development and management Contact people at the right time in their buying cycle to promote your products and services! See... FastStats-powered SCV campaign targeting solution and supporting bureau services See... Sales force targeting insights 2. Analysis continued. Where data is sparse or lacks in quality, we work with you to improve accuracy and fill any gaps using derived data, surveys, external lists, research, etc. We then use a mix of analytical approaches to devise the rules to select the most appropriate product or service to offer to each individual, and to define the triggers that drive the right promotional timing. Steps include: Segmenting customers by lifetime worth, recency, frequency and value, trading behaviour and interests, then developing offers to match segment profiles Scoring customers and prospects to increase response - identifying more responsive prospect lists and to select the right people for cross-sell/up-sell and telemarketing Identify predictors of churn that can be channelled to enable corrective action Click here for our analysis and customer insight services 3. Data-driven communications - translating analytical findings into personalised marketing messages. See a 1-2-1 targeted marketing example We typically use workshops to brainstorm ideas and to develop or refine offers, products and services, then either work with your preferred creative partner or we can introduce an appropriate team to develop copy, graphics, email and web page content. We undertake all data and production work to generate one-to-one communications, using our FastStats powered targeting workbench SCV solution... Personalised direct mail and email where content varies for each person - including individually personalised 'welcome pack' maps and creative 'name' images Personalised SMS Text communications including our 2enquire integrated engine to get more leads from your advertising. Personalised telemarketing - we use analytics to determine who to contact, in what order and with suggestions as to which product or service to promote. Again this is based on prior purchase or interest patterns, or feedback from surveys. Whilst we are not a telemarketing company, we partner with some of the best specialists around to provide a one-stop solution. Personalised data-driven microsites - driving prospects to automatically generated micro websites where each visitor's web experience changes based on their profile, behaviour or promotion. Web content change is driven from the personalised URL's printed on mailers or embedded in email links, and from all microsite activities that are recorded. Alerts also sent to sales when a person clicks on an email link. Sales-support web pages. Given each offer sent to an individual is tailored to that specific person, how does the sales person know what offer to refer to? We provide a neat solution where we create sets of personalised web pages that enable sales and telesales staff to view each 1-2-1 offer sent to each of their prospects/customers. ...and can project manage the full campaign management and production process, using post campaign analysis and response modelling to find out what works best! Click here to outline your needs
	Market research surveys We can design and host market research surveys, extract responses, analyse the outcome and use this data to enhance profiles for prospect targeting. Personalisation We can create personalised maps and images - merged on a 1-2-1 basis with your communications - to really grab prospect attention. We also prepare the files to trigger the variable messaging for print, email, SMS and microsites, using data mining and customer transaction and interest analysis to determine which product, offer, message, images... are delivered to each separate individual. E-mail marketing We can create email list extracts, set up email copy and selective messaging, then broadcast. Microsites A Microsite is a specially developed mini-website containing web pages designed to maximise campaign response. The pages are usually data-driven where pre-derived triggers switch web pages based on the prospect's profile. We can develop campaign-specific microsites to track email actions and web page click-thrus at an individual email address level! Pay per click advertising campaigns can also be directed to a microsite which strengthens message relevance. Geographic mapping We use mapping and drive-times to help you plan or realign territories, locate the best locations for venues, analyse competitors, plan media and undertake prospect targeting. This information can then be channelled to drive more relevant 121 communications. External partners We regularly work with agencies and consultants to develop creative strategies, and with DM service providers for data capture, telephone research, digital print and to undertake mail fulfilment.

	NEED NEW LEADS? We also offer our unique - Nurturing Program - solution which is designed to turn suspects into prospects, then into leads and ultimately into customers using an external telesales partner or your in-house team. It comprises Tech4T's specially developed multi-level campaign solution, where dynamically linked promotions broadcast multiple e-shots each with variable messages and subject lines. These can be driven from your own customer and prospect lists, from external lists which we can source, or from a data pool we can create by merging and de-duplicating all available information. The program analyses what works best, then refines each subsequent message until either the suspect demonstrates interest and a sales lead is sent to a pre-allocated sales person, or the suspect is moved to a different campaign strategy. This solution is tailored to meet your company's specific needs and to find out more please give our sales team a call on 01733 890790.
	Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. United Kingdom Tel: +44 (0) 1733 890790 Fax: +44 (0)1733 890799 Web: www.technologies4targeting.co.uk Email: info@tech4t.co.uk Tech4T also partner with marketing and IT service providers to deliver data-driven solutions to their clients