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1-2-1 campaign development and management - Contacting prospects and
customers at the right time in their buying cycle to promote your products
and services!
2. Analysis continued.
Where
data is sparse or lacks in quality, we work with you to improve accuracy and
fill any gaps using derived data, surveys, external lists, research, etc.
We then use a mix of analytical
approaches to devise the rules to select the most appropriate product or
service to offer to each individual, and to define the
triggers that drive the right promotional timing. Steps include:
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Segmenting customers by
lifetime worth,
recency, frequency and value, trading behaviour
and interests, then developing offers to match segment profiles
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Scoring customers and prospects to increase response
- identifying more responsive prospect lists and to select the right
people for cross-sell/up-sell and telemarketing
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Identify predictors
of churn that can be channelled to enable corrective action
Click here for our analysis and customer insight services
3.
Data-driven communications
- translating
analytical findings into personalised
marketing messages.
See a 1-2-1 targeted marketing example
We
typically use workshops to brainstorm ideas and to develop or refine
offers, products and services, then either work with your preferred
creative partner or we can introduce an appropriate team to
develop copy, graphics, email and web page content.
We undertake all data and production work
to generate one-to-one communications, using our
targeting workbench solution...
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Personalised direct
mail where content varies for each person
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Personalised
email communications where each
subsequent
web page opened is tracked and recorded, and alerts sent to sales when a person clicks on
an email link.
Click image to the right to
see examples of the ultimate in personalisation!
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Personalised
telemarketing -
we use analytics to
determine who to contact, in what order and with
suggestions as to which product or service to
promote. Again this is based on prior purchase or
interest patterns, or feedback from surveys. Whilst
we are not a telemarketing company, we partner with
some of the best specialists around to provide a
one-stop solution.
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Personalised data-driven microsites
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driving prospects to
automatically generated micro websites where
each
visitor's web experience changes based on their profile, behaviour
or promotion. Web content change is driven from the personalised URL's printed on mailers or
embedded in email links, and from all microsite activities that are recorded
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Sales-support web
pages. Given each offer sent to an individual is tailored to
that specific person, how does the sales person know what offer to
refer to? We provide a neat solution where we create sets of personalised web pages
that enable
sales and telesales staff to view each 1-2-1 offer sent to each of their prospects/customers
...and can
project manage the full campaign management and production
process, using post campaign analysis and response modelling to find
out what works best!
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NEED NEW
LEADS?
We also offer our unique - Nurturing Program - solution
which
is designed to turn suspects into prospects, then into leads and
ultimately into customers using an external telesales partner or your in-house team.
It
comprises Tech4T's specially developed multi-level
campaign solution, where dynamically linked promotions broadcast multiple e-shots
each with variable messages and
subject lines. These can be driven from your own customer and
prospect lists, from
external lists which we can source,
or from a data pool we can create by merging and de-duplicating all
available information.
The program analyses what works best, then refines each subsequent
message until either the suspect demonstrates interest and a sales lead
is sent to a pre-allocated sales person, or the suspect is moved to a
different campaign strategy. This solution is tailored to meet your
company's specific needs and to find out more please give our
sales team a call on 01733 890790.
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Click here
to outline your needs
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Market research surveys
We can design and host market research
surveys, extract responses, analyse the outcome and use this data to
enhance profiles for prospect targeting.
Personalisation
We can create personalised
images - merged on a 1-2-1 basis with your communications - to really grab prospect
attention!
E-mail marketing
We can create email list extracts, set up
email copy and selective messaging, then broadcast.
Microsites
A Microsite is
a specially developed mini-website containing
web pages designed to maximise campaign response.
The pages are
usually data-driven where pre-derived triggers switch
web pages based on the prospect's profile.
We can develop
campaign-specific microsites to track email actions and web page click-thrus at an individual email address level!
Pay per click advertising campaigns can also be directed
to a microsite which strengthens message relevance.
Geographic mapping
We use
mapping and drive-times to
help you plan or realign territories, locate
the best locations for venues, analyse competitors, plan
media and undertake prospect targeting.
Training and
support...
...is available for all our
solutions together with
software -
FastStats Discoverer, fc:Data Manager, Global Address, Matchcode, DoubleTake, SPSS, QPSMR...
External partners...
We regularly work with agencies and consultants to
develop creative strategies, and with DM service providers for data capture,
telephone research, digital print and to undertake mail fulfilment.
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Technologies4Targeting Ltd., Geneva House, 3 Park
Road, Peterborough. PE1 2UX. United Kingdom
Tel: +44 (0) 1733 890790 Fax: +44 (0)1733 890799 Web:
www.technologies4targeting.co.uk
Email:
info@tech4t.co.uk
Tech4T
also partner with marketing and IT service providers to deliver
data-driven solutions to their clients
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