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Viscovery Data Mining - Application Examples...
...including specific examples for Finance,
Telecommunications, Insurance, Retail &
Mail Order, Media & Internet, Process
Industry & Manufacturing, Public Research,
Life Sciences & Medicine
Below are some of the ways that
Tech4T can help you exploit your data using
the powerful Viscovery technology suite.
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Cross-Selling

The client
wished to increase the number
of policies to strengthen
its life insurance sector.
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The life insurance policy
portfolio was analysed with
Viscovery Profiler and Viscovery
Predictor to determine the
probability that a customer
would purchase a life insurance
policy.
Customers with a high affinity
for life insurance were
addressed with specific
campaigns. Based on the
success of the pilot project,
the same measures were extended
throughout Austria.
The accuracy of the prediction
model enabled highly effective
target-group-specific measures
and the successful implementation
by the field staff. The
response was evaluated as
“very satisfactory” by the
client, and the project
is considered a success
in active portfolio management.
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Advertisement Optimisation
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The client employed Viscovery
to analyse the buying behaviour
of customers using a "Bonus-Card”,
which allows customers to
receive an annual bonus
based on their purchases.
Customer segments were identified
and used to optimize the
use of advertising media.
The suggested measures improved
the effectiveness of advertising
by approximately 20%.
The client's headquarters
as well as franchise partners
consider the project to
be highly successful, and
the client has implemented
the customer behaviour prediction
for franchise partners.
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Internet User Behaviour
Modelling

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The client needed to analyse
use of their web portal.
Target group profiles, provided
to advertisers to address
particular groups of users,
must be significant to effectively
focus advertising measures.
Previous methods failed
to exploit opportunities
efficiently.
Based on Viscovery's analysis,
the structure of the site
was optimised according
to customer needs. By delivering
specific target group profiles
to its advertising partners,
the client has significantly
increased advertising revenues.
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Production Process
Optimisation

The client wanted to analyse
and optimise production
processes to reduce defective
products.
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When critical process states
are identified, it is possible
to monitor sensitive events
and to avoid quality losses.
Previous analyses with conventional
methods had failed due to
the complex relationships
between production parameters
and product properties.
Viscovery Profiler was used
for product segmentation
and several sources of defects
were identified, including
a miscalculated formula.
Problematic processes were
corrected, permanently reducing
production costs.
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Industry-specific
Applications
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Insolvency Risk
This Viscovery application
shows a model of insolvency
risk based on data from
over 4000 companies; the
group profile for companies
with a risk higher than
24% can be seen in the chart.
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Finance
To face increasingly difficult
regulation and competition
in a sensitive market, financial
institutions must be able
to assess their current
situation and predict the
future behaviour of their
customers as well as of
markets with accuracy. Whether
the issues are credit rating,
capital allocation, or cost
of capital, the deployment
of meaningful models and
the analysis of market discontinuities
are critical to ensure regulatory
compliance and to manage
risk.
Viscovery solutions provide
accurate and comprehensive
analysis with a visual approach
that reduces complexity
and turns data into information.
When analysing customer
behaviour or understanding
market conditions, models
created with Viscovery are
rigorous enough to meet
regulatory scrutiny, yet
flexible enough to fit the
unique requirements of your
institution.
Viscovery solutions are
already used successfully
in finance for the following:
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Risk analysis
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Fraud and abuse detection
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Customer acquisition
and retention
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Cross-selling prediction
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Customer segmentation
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Portfolio analyses
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Exploration of financial
market conditions
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Indicator forecasting
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Fund picking
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Behaviour modelling of mail-order
customers
This Viscovery application
shows a behaviour profile
of active mail-order
customers living in large
households.
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Retail and Mail-Order
Whether the issues are
consumer preferences or
evaluation of empirical
data: better target group
definitions facilitate focusing
measures to meet consumer
profiles. Uncovering and
understanding customer behaviour
quickly are necessary to
respond with the right action
at the right time.
Customer acquisition,
retention, or reacquisition,
storage or demand chain
management - Viscovery solutions
allow you to use relevant
aspects of your customer
base for marketing and media
optimisation, to develop
and assess targeted campaigns
as well as to facilitate
decision making processes
based on supply.
Viscovery solutions are
already used successfully
in retail and mail-order
for the following tasks:
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Customer segmentation
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Response scoring
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Campaign design
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Campaign performance
and profitability analysis
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Customer behaviour modelling
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Online marketing optimisation
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Basket analysis
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Product-customer affinity
analysis
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Demand forecasting
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User segmentation by click
behaviour
This Viscovery application
shows the segmentation of
users of a news portal
based on their click behaviour.
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Media and Internet
User behaviour is constantly
changing, often in subtle
ways that are not immediately
apparent. To react with
the right action at the
right time, customer data
needs to be segmented accurately
to ensure an effective response
in real-time and to significantly
increase revenues.
Viscovery solutions provide
visual predictive analytics
for managing subscriber
relationships as well as
optimizing websites according
to customer needs by delivering
specific target group profiles
to marketing departments
or advertising partners.
Viscovery solutions are
already used successfully
in media and Internet business
for the following:
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Target-group specification
and campaign design
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Customer segmentation
and scoring
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Churn prevention
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Customer key-performance
indicator analysis
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Subscriber analysis
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User profiling
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Profile-based content
guidance
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Real-time advertising
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Integration of empirical
data
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Profiling of mobile phone
users
This Viscovery application
shows cluster profiles of
typical mobile phone users.
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Telecommunications
How can a fast-moving,
competitive, data-intensive
industry stay light on its
feet? Telecommunications
services need continuous
evaluation and improvement
to keep pace in this price-sensitive
industry. Personalized customer
approach, balanced pricing
policies, data quality management,
or any other analytic aspect
can be effective only with
intelligible snapshots
of the critical conditions
in real-time. Viscovery
solutions provide manageable
and intuitive overviews
of large data sets. The
predictive modelling capabilities
help understand customer
preferences, predict system
performance, and optimise
network operations – allowing
you to stay one step ahead.
Viscovery solutions are
already used successfully
in telecommunications for
the following tasks:
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Customer segmentation
and scoring
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Marketing campaign analysis
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Fraud detection and
prevention
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Churn prediction and
customer retention
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Customer behaviour modelling
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Subscriber analysis
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Customer profitability
and lifetime value analysis
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System performance prediction
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Network operations analysis
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Cross selling segmentation
This Viscovery application
shows the segmentation of
insurance customers with
a cross-selling potential
for life insurances. |
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Insurance
In the insurance business,
unlocking the power of customer
and adjustment data is important
for predicting the duration
and risk of customer relationships
as well as for improving
customer services, determining
claim management, and developing
new products.
Viscovery solutions offer
modelling and predictive
capabilities to support
marketing, investigate fraud,
and improve customer satisfaction.
Comprehensive and reliable
results help you stay competitive
and keep costs down in an
industry that cannot tolerate
high levels of uncertainty.
Viscovery solutions are
already used successfully
in the insurance business
for the following:
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Customer acquisition
and prospect analysis
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Cross-selling prediction
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Campaign scoring
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Risk analysis
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Claim and fraud analysis
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Customer behaviour modelling
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Business performance
analysis
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Portfolio optimisation
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Churn prediction
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Customer retention
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Process landscape of an
extrusion line
This Viscovery application
shows the “landscape” of
process states for an
extrusion line. The trajectory
of current process states
is monitored as a black
path in the upper left sector.
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Process Industry
and Manufacturing
Performance, operating conditions,
recipes, product characteristics,
and many other diverse factors
can make or break a product.
The challenge is often representing
and modelling masses of
data that cannot be conceived
in mathematical terms to
predict and monitor the
critical aspects of production.
Viscovery solutions help
you determine the critical
factors at every step of
a product's evolution -
from design and analysis
of experiments to product
quality prediction and performance
monitoring.
Viscovery solutions are
already used successfully
in process industry and
manufacturing for the following:
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System state monitoring
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Predictive control
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Process engineering
and planning
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Fault analysis
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Product classification
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Sales and service optimisation
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Customer profiling and
segmentation
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Cross-selling and up-selling
prediction
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Demand forecasting
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Supply chain intelligence
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Text mining of ordered documents
This Viscovery application
shows a corpus of published
texts dealing with the
harmful effects of smoking.
The bar chart provides
a list of terms co-occurring
in a selected subset of
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Public Research
In many fields of public
and academic research, data
mining and knowledge discovery
have become indispensable
instruments for uncovering
structures hidden in large
data sets. Hundreds of universities
and public research institutes
are already using visual
predictive analytics made
by Viscovery for a wide
range of applications, including
exploratory data mining,
statistical analysis, profiling
and segmentation, visual
cluster analysis, and classification.
Viscovery solutions provide
an intuitive visual analysis
platform with superior prediction
accuracy that is supported
with a complete project
environment, workflow guidance,
and inline documentation.
Institutional researchers
as well as faculty members
and students are offered
competitive prices and a
range of licensing options
to help them easily integrate
our products into research
projects, curricula, or
graduate and undergraduate
projects.
Viscovery solutions are
already used successfully
in public research for the
following:
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Text mining
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Bibliometric analysis
and document classification
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Environmental and sustainability
analysis
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System state monitoring
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Demographic analysis
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Voting analysis
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Pattern matching and
classification applications
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Prediction of nonlinear
dependences in empirical
data
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Image recognition/OCR
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Text-to-speech applications
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Security data analysis
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……and many others
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Clustering of gene expression
data
This Viscovery application
shows the clustering of
gene expression data
of cancer patients, exhibiting
concurrences of activated
genes for biomarker discovery
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Life Sciences and Medicine
Whether scientists
are trying to unlock
the secrets of genes,
chemical libraries,
or strain characteristics,
they are constantly
challenged with
data sets that,
because of their
size and complexity,
obscure meaningful
relationships.
Viscovery solutions
provide a powerful
visual approach
to explorative data
mining as well as
advanced analytics
that can reveal
relevant dependences
and provide predictive
models that increase
productivity and
effectiveness.
Viscovery solutions
are already used
successfully in
the life sciences
and medicine for
the following:
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Gene expression
analysis
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Exploration
of biological
data patterns
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Metabolic profiling
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Medical diagnostics
and pathological
classification
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Patient risk
analysis
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Clinical research
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Health care
system analysis
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Treatment and
prescription
cost analysis
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Knowledge discovery
in medical data
bases
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Text mining
and document
classification
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Please call +44 (0)1733 890790
or
CLICK HERE to to
request more
details and/or a web-based demonstration of Viscovery
Content
on this web page is reproduced with kind permission of
Viscovery
Software GmbH, Vienna,
Austria.
Viscovery® is a
registered trademark of
Viscovery Software
GmbH in Austria and other countries. Tech4T is an independent
reselling partner for
Viscovery Software GmbH in the United Kingdom.
Tech4T Viscovery home page - click here
More about Viscovery - how it works and SOMs
Viscovery Predictor - click here
Viscovery Profiler - click here
Viscovery Data Mining Suite - click here
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