Tech4T - Predictive Analytics  +44 (0)1733 890790

 

 

 

 
 

Viscovery Data Mining - Application Examples...
...including specific examples for Finance, Telecommunications, Insurance, Retail & Mail Order,
Media & Internet, Process Industry & Manufacturing, Public Research, Life Sciences & Medicine

Below are some of the ways that Tech4T can help you exploit your data using the powerful Viscovery technology suite.


Cross-Selling

Cross Selling

The client wished to increase the number of policies to
strengthen its life insurance sector.

 

The life insurance policy portfolio was analysed with Viscovery Profiler and Viscovery Predictor to determine the probability that a customer would purchase a life insurance policy.

Customers with a high affinity for life insurance were addressed with specific campaigns. Based on the success of the pilot project, the same measures were extended throughout Austria. 

The accuracy of the prediction model enabled highly effective target-group-specific measures and the successful implementation by the field staff. The response was evaluated as “very satisfactory” by the client, and the project is considered a success in active portfolio management.


Advertisement Optimisation

Advertizing
 

The client employed Viscovery to analyse the buying behaviour of customers using a "Bonus-Card”, which allows customers to receive an annual bonus based on their purchases.

Customer segments were identified and used to optimize the use of advertising media. The suggested measures improved the effectiveness of advertising by approximately 20%.

The client's headquarters as well as franchise partners consider the project to be highly successful, and the client has implemented the customer behaviour prediction for franchise partners.


Internet User Behaviour Modelling

Internet Use

 

The client needed to analyse use of their web portal.

Target group profiles, provided to advertisers to address particular groups of users, must be significant to effectively focus advertising measures. Previous methods failed to exploit opportunities efficiently.

Based on Viscovery's analysis, the structure of the site was optimised according to customer needs. By delivering specific target group profiles to its advertising partners, the client has significantly increased advertising revenues.


Production Process Optimisation

Production

The client wanted to analyse and optimise
production processes to reduce defective products.

 

When critical process states are identified, it is possible to monitor sensitive events and to avoid quality losses. Previous analyses with conventional methods had failed due to the complex relationships between production parameters and product properties.

Viscovery Profiler was used for product segmentation and several sources of defects were identified, including a miscalculated formula. Problematic processes were corrected, permanently reducing production costs.


Industry-specific Applications




Insolvency Risk

Insolvency Risk
This Viscovery application shows a model of insolvency risk based on data from over 4000 companies; the group profile for companies with a risk higher than 24% can be seen in the chart.

Finance

To face increasingly difficult regulation and competition in a sensitive market, financial institutions must be able to assess their current situation and predict the future behaviour of their customers as well as of markets with accuracy. Whether the issues are credit rating, capital allocation, or cost of capital, the deployment of meaningful models and the analysis of market discontinuities are critical to ensure regulatory compliance and to manage risk.

Viscovery solutions provide accurate and comprehensive analysis with a visual approach that reduces complexity and turns data into information. When analysing customer behaviour or understanding market conditions, models created with Viscovery are rigorous enough to meet regulatory scrutiny, yet flexible enough to fit the unique requirements of your institution.

Viscovery solutions are already used successfully in finance for the following:

  • Risk analysis

  • Fraud and abuse detection

  • Customer acquisition and retention

  • Cross-selling prediction

  • Customer segmentation

  • Portfolio analyses

  • Exploration of financial market conditions

  • Indicator forecasting

  • Fund picking



Behaviour modelling of mail order customers

Behaviour modelling of mail-order customers
This Viscovery application shows a behaviour profile of
active mail-order customers living in large households.

 

Retail and Mail-Order

Whether the issues are consumer preferences or evaluation of empirical data: better target group definitions facilitate focusing measures to meet consumer profiles. Uncovering and understanding customer behaviour quickly are necessary to respond with the right action at the right time.

Customer acquisition, retention, or reacquisition, storage or demand chain management - Viscovery solutions allow you to use relevant aspects of your customer base for marketing and media optimisation, to develop and assess targeted campaigns as well as to facilitate decision making processes based on supply.

Viscovery solutions are already used successfully in retail and mail-order for the following tasks:

  • Customer segmentation

  • Response scoring

  • Campaign design

  • Campaign performance and profitability analysis

  • Customer behaviour modelling

  • Online marketing optimisation

  • Basket analysis

  • Product-customer affinity analysis

  • Demand forecasting



User segmentation by click behaviour

User segmentation by click behaviour
This Viscovery application shows the segmentation of users of
a news portal based on their click behaviour.
 

Media and Internet

User behaviour is constantly changing, often in subtle ways that are not immediately apparent. To react with the right action at the right time, customer data needs to be segmented accurately to ensure an effective response in real-time and to significantly increase revenues.

Viscovery solutions provide visual predictive analytics for managing subscriber relationships as well as optimizing websites according to customer needs by delivering specific target group profiles to marketing departments or advertising partners.

Viscovery solutions are already used successfully in media and Internet business for the following:

  • Target-group specification and campaign design

  • Customer segmentation and scoring

  • Churn prevention

  • Customer key-performance indicator analysis

  • Subscriber analysis

  • User profiling

  • Profile-based content guidance

  • Real-time advertising

  • Integration of empirical data






Profiling of mobile phone users
This Viscovery application shows cluster profiles of
typical mobile phone users.

 

Telecommunications

How can a fast-moving, competitive, data-intensive industry stay light on its feet? Telecommunications services need continuous evaluation and improvement to keep pace in this price-sensitive industry. Personalized customer approach, balanced pricing policies, data quality management, or any other analytic aspect can be effective only with intelligible snapshots of the critical conditions in real-time. Viscovery solutions provide manageable and intuitive overviews of large data sets. The predictive modelling capabilities help understand customer preferences, predict system performance, and optimise network operations – allowing you to stay one step ahead.

Viscovery solutions are already used successfully in telecommunications for the following tasks:

  • Customer segmentation and scoring

  • Marketing campaign analysis

  • Fraud detection and prevention

  • Churn prediction and customer retention

  • Customer behaviour modelling

  • Subscriber analysis

  • Customer profitability and lifetime value analysis

  • System performance prediction

  • Network operations analysis



Cross selling segmentation
Cross selling segmentation
This Viscovery application shows the segmentation of insurance
customers with a cross-selling potential for life insurances.
 

Insurance

In the insurance business, unlocking the power of customer and adjustment data is important for predicting the duration and risk of customer relationships as well as for improving customer services, determining claim management, and developing new products.

Viscovery solutions offer modelling and predictive capabilities to support marketing, investigate fraud, and improve customer satisfaction. Comprehensive and reliable results help you stay competitive and keep costs down in an industry that cannot tolerate high levels of uncertainty. Viscovery solutions are already used successfully in the insurance business for the following:
  • Customer acquisition and prospect analysis

  • Cross-selling prediction

  • Campaign scoring

  • Risk analysis

  • Claim and fraud analysis

  • Customer behaviour modelling

  • Business performance analysis

  • Portfolio optimisation

  • Churn prediction

  • Customer retention



Process landscape of an extrusion line
Process landscape of an extrusion line
This Viscovery application shows the “landscape” of process
states for an extrusion line. The trajectory of current process states
is monitored as a black path in the upper left sector.
 

Process Industry and Manufacturing

Performance, operating conditions, recipes, product characteristics, and many other diverse factors can make or break a product. The challenge is often representing and modelling masses of data that cannot be conceived in mathematical terms to predict and monitor the critical aspects of production.

Viscovery solutions help you determine the critical factors at every step of a product's evolution - from design and analysis of experiments to product quality prediction and performance monitoring.

Viscovery solutions are already used successfully in process industry and manufacturing for the following:

  • System state monitoring

  • Predictive control

  • Process engineering and planning

  • Fault analysis

  • Product classification

  • Sales and service optimisation

  • Customer profiling and segmentation

  • Cross-selling and up-selling prediction

  • Demand forecasting

  • Supply chain intelligence



Text mining
Text mining of ordered documents
This Viscovery application shows a corpus of published texts
dealing with the harmful effects of smoking.  The bar chart
provides a list of terms co-occurring in a selected subset of texts.
 

Public Research

In many fields of public and academic research, data mining and knowledge discovery have become indispensable instruments for uncovering structures hidden in large data sets. Hundreds of universities and public research institutes are already using visual predictive analytics made by Viscovery for a wide range of applications, including exploratory data mining, statistical analysis, profiling and segmentation, visual cluster analysis, and classification.

Viscovery solutions provide an intuitive visual analysis platform with superior prediction accuracy that is supported with a complete project environment, workflow guidance, and inline documentation. Institutional researchers as well as faculty members and students are offered competitive prices and a range of licensing options to help them easily integrate our products into research projects, curricula, or graduate and undergraduate projects.

Viscovery solutions are already used successfully in public research for the following:

  • Text mining

  • Bibliometric analysis and document classification

  • Environmental and sustainability analysis

  • System state monitoring

  • Demographic analysis

  • Voting analysis

  • Pattern matching and classification applications

  • Prediction of nonlinear dependences in empirical data

  • Image recognition/OCR

  • Text-to-speech applications

  • Security data analysis

  • ……and many others



Clustering of gene expression data
Clustering of gene expression data
This Viscovery application shows the clustering of gene expression
data of cancer patients, exhibiting concurrences of activated
genes for biomarker discovery

 

Life Sciences and Medicine

Whether scientists are trying to unlock the secrets of genes, chemical libraries, or strain characteristics, they are constantly challenged with data sets that, because of their size and complexity, obscure meaningful relationships.

Viscovery solutions provide a powerful visual approach to explorative data mining as well as advanced analytics that can reveal relevant dependences and provide predictive models that increase productivity and effectiveness.

Viscovery solutions are already used successfully in the life sciences and medicine for the following:

  • Gene expression analysis

  • Exploration of biological data patterns

  • Metabolic profiling

  • Medical diagnostics and pathological classification

  • Patient risk analysis

  • Clinical research

  • Health care system analysis

  • Treatment and prescription cost analysis

  • Knowledge discovery in medical data bases

  • Text mining and document classification


Please call +44 (0)1733 890790 or CLICK HERE to to request more details and/or a web-based demonstration of Viscovery

Content on this web page is reproduced with kind permission of Viscovery Software GmbH, Vienna, Austria. Viscovery® is a registered trademark of
Viscovery Software GmbH in Austria and other countries. Tech4T is an independent reselling partner for Viscovery Software GmbH in the United Kingdom.

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