Improve the effectiveness of your marketing budget by grouping customers by their profitability, lifetime value and estimated future value. Marketing spend can then be apportioned according to customer worth, also split by product, and the most effective offers in terms of product, pricing, promotion and sales/marketing contact strategy developed

Understand why you are losing or winning business. Identify key data elements that combine in some way to pinpoint the reasons for success, failure or unexpected sales variation, and predict the effect of 'what-if' changes. Also investigate competitor strengths, weaknesses, strategies and geographic/industry focus

Accurately segment and profile your most profitable customers to develop appropriate acquisition and retention strategies. Then continually monitor customer dynamics and take account of their changing needs. Segmentation and profiling can be developed using a mix of trading, behaviour and research data, combined with third party geo-demographic codes and lifestyle information

Build product-driven, transactional and channel based segmentation models to aid cross and up-selling and to optimise marketing and sales channel - including the web. This includes basket analysis where transaction details are analysed to uncover the most popular product combinations purchased and in which sequence. This helps you really understand your customers - their needs, their behaviour and how to develop them in terms of maximising lifetime value

Improve targeting by predicting the ‘likelihood to purchase’ for all prospects in a direct mail or telemarketing campaign. Use scoring to identify most likely responders and develop cross-sell, upgrade, up-sell and affinity strategies

Keep your valuable customers by developing retention strategies! Help predict defection by building churn/attrition models. Remember it is cheaper to retain or re-activate a customer than recruit a new one!

Identify those customers that may end up costing you money.  Minimise risk by scoring customers with a propensity to default (on agreed payment terms)

Analyse customer (and influencer) investment as an equity value (or liability) to your business, and how this is best protected or appropriately grown

Understand customer share of wallet and strategise how that may be used to launch new products and be altered to help increase your bottom line

Plan promotional activities to take account of regional and national competition. Your new customers may already belong to your competitors, so how do you acquire them?

Geographical mapping. Our geographical insight provides 'location' and spatial analysis to further uncover customer and competitor trends. We can include drive-times to plan local mailings and segment prospects for sales or research canvassing, optimise the location of stores/outlets and service centres, define sales territories to match customer types, location, value and geo-demographics... with sales-force skills, salesperson location, etc.; better understand customer trends and examine customer penetration vs. available prospects; determine the right media by examining coverage, and more

Understand customer behaviour and motivation - including the creation of next-action indicators built from data patterns to reflect change. Use these to improve the efficiency of your sales force, telemarketing, direct marketing communications

Determine the perceived order of importance of product (or service) attributes to help you design more response-pulling adverts, catalogues, promotional literature, packaging, etc., and determine which features to increase or decrease the emphasis of to improve response or change market position

Further enhance customer understanding using an animated e-survey.