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Helping you
Retain (Reactivate)
your most profitable customers
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Acquire
more of the same profile
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Grow
a greater share of profit from loyal customers
Tech4T help you develop
data-driven sales and marketing strategies to Retain,
Acquire and
Grow your customer base and
its profitability.
Our process
involves taking what we term a
'Data Storming' approach. This in effect is a
cost-effective specialist skills-extension to your marketing,
analytical and I.T. staff. We help you get closer to your
customers and interact with them more profitably, pro-actively provide
ideas and vision to help you identify and action new data-driven
opportunities, and provide constructive input to developing a
customer development road map. Use us as a sounding board!
Here are some of the steps we follow...
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- We
can
work with your selected creative team to develop offer and
communication content
- We
can provide
the
campaign data production resource for personalised digital print,
email broadcast and data-driven microsite
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Then measure results
and plan the next steps
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Optionally, to support your in-house team, we can provide secure
on-line access to a dedicated 'targeting workbench', plus give
training via web
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Focus
marketing effort where it matters!
Start with
re-activation - on high value inactive customer segments. Why?
As an example,
if
you have 50,000 customers, of which…
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10,000 are active (purchase last 12 months)
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15,000 are in-active (last purchase 12 - 24 months)
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25,000 lapsed (last purchase 24+ months)
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Average order value = £50, Average orders per annum = 2.5, GP
margin = 30%
Then
by re-activating 10% of in-active customers plus 5% of the
lapsed, you will generate…
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2,750 of what are in effect 'new' customers
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£343,750 of additional turnover
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£71,937 GP - after allowing 10% marketing cost
(£34k)
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>>> Click each section of the Venn diagram
above,
for details on 'up-sell' etc.
Even if you already run
a re-activation strategy, it is well worth examining the reason for
churn - probably due to an 'experience'
and also look for ways to improve that strategy using for example,
value-driven segmentation.
To help, you use
our latest dynamic
re-activation/churn 'what-if' calculator. Call
+44
(0) 1733 890790
if help needed.
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Technologies4Targeting Ltd.,
Geneva House, 3 Park Road, Peterborough. PE1 2UX. UK
Tel: +44 (0) 1733 890790 Fax: +44 (0)1733 890799 Web:
www.tech4t.co.uk
Email:
info@tech4t.co.uk
Tech4T also partner with marketing and IT service providers to deliver
lapse prevention solutions to their clients | | |


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