Tech4T - Software and services for data improvement, deduplication, merge purge, customer analysis, campaign targeting, direct mail, reporting and database marketing

Why Tech4T? How we can make a difference... >>>click here<<<

Technologies4Targeting provide solutions to help companies detect and resolve data issues - however complex - and maximise their customer value by correctly applying analytics and advanced targeting technologies to their marketing and e-marketing.

From a single point of contact we can provide the direct marketing and campaign development expertise, on-line prospect targeting and e-marketing solutions, data and any mix of specialist software, support and tailored training needed to meet data enrichment, analysis or data-driven marketing needs - including managing your marketing database.

Our expertise spans the following:

Database/direct/data-driven marketing, campaign development and analytics consultancy
Research for data provision and marketing intelligence
Converting file formats, auditing data and resolving data issues - however complex
Data restructuring and standardisation of coding and descriptions;
data migration across databases, CRM, mail order, ERP, etc. systems, including SAP and Seibel
Improving and validating the addresses of your customers and prospects, whether UK, European, USA or worldwide
Identifying and removing duplicate records in your data
Merging of un-linked spreadsheets, databases and mailing lists
(B2B + B2C)
Data enrichment for profiling and suppression against gone-aways, deceased, mail and telephone stop, etc.
Analysing your customers and their transactions - including segmentation, profiling, determining lifetime value, response modelling, basket analysis (which combinations of products your customers purchase and in what order), recency/frequency/value (RFM)...
Database marketing and predictive targeting, campaign planning, development and management. This includes the translation of analytical findings into campaigns for more productive marketing
On-line reporting and marketing/business intelligence delivery including marketing dashboards

Solutions can include...

A complete data-driven marketing solution - hosting and management of your prospect and/or customer marketing database (with optional on-line access), undertaking predictive targeting and campaign management, generating files for mailing, e-mailing and telemarketing and working with you to develop highly targeted campaigns that deliver increased ROI.
Service-based solutions for data enhancement, analysis and targeting
Software, support and training for you to undertake the tasks in-house
Any mix including sourcing data for prospecting or profiling

Our aim... is to help our clients better understand their data and their customers, and maximise value from their database.

Tech4T... comprise a dedicated team of data improvement, enrichment, statistical analysis and data-driven marketing specialists, each with a thorough understanding of data and the software we sell and use. We are located in Peterborough, UK, and situated approximately 60 minutes by train north of London. Click for location map

Our ideal... is to work in partnership with any company, organisation or DM/IT service provider - whatever its type or size - who can see the benefits reliable and complete data can deliver to marketing and the business as a whole, but perhaps lack the time or resources of the right skills, experience and technologies.

What drives us? A passion for what we do and customer satisfaction. We don't mind burning the midnight oil to meet deadlines and deliver support but would ask customers recognise that the process to correctly improve, merge, analyse and transform data into reliable and actionable customer intelligence takes focus, expertise and often a great deal of patience and time.

Our combined skills. We uniquely bridge the gap between marketing, analysis, data and I.T. and have considerable experience spanning:

Data transformation and complex data cleansing, migration and analytics, database marketing, campaign development, mailing list production, mailing house/lettershop operations and supporting technologies
Processing for prospecting, lead generation, direct response advertising, direct mail promotions, direct selling, catalogue marketing and mail order
Working with (and training on) FastStats (Weblink/.NET, Discoverer, Designer, Classic), SPSS, AnswerTree (inc. CHAID), DoubleTake, Global Address, Matchcode, DBMS/Copy, ORA, etc., software

This expertise comes from working closely with many business-to-business (B2B) and business-to-consumer (B2C) companies spanning many industry sectors that deploy direct selling techniques - single or multi-stage.

Some of the benefits from working with Tech4T...

Tech4T builds on the development of Raymead Consulting, a partnership formed in 1991 to supply data improvement and analytical software and to help marketers correctly apply statistical analysis to their marketing process.

Single-source provision of high quality solutions - services and/or software - to help you improve and analyse data, and make the move to 'adaptive' campaign targeting
Access to a solid and hard-won knowledge base - 50 man years - built by staff who take a hands-on approach to bridge the marketing vs. IT gap.
One-stop supply of best-of-breed software, together training and support. We work closely with our technology partners to deliver innovative and cost-effective solutions to our clients
Right pricing... Click here to view our pricing policy
To meet your goals, our company ethos and core values ensure...
- Commitment, attention to detail and passion to deliver against clear objectives
- A consultative approach is taken to find the right solution that meets your needs, timescale and budget
- Changes incorporated when you need them - but with the change control
- Bureaucratic decision making is circumvented
- Projects, however complex, are completed on time and to the right quality
- A totally secure environment for your data

Technologies4Targeting Ltd. (Tech4T) is owned by its Directors and is privately funded. We continue to invest heavily in our IT infrastructure, our staff and our product portfolio. Click here for the credentials of the company's founder and leading consultant, Graham Barlow

tech-nol-o-gy n., pl. -gies. 1. the application of practical or mechanical services to industry or commerce. 2. the methods, theory, and practices governing such an application. 3. the application of science, especially to industrial or commercial objectives. 4. the total knowledge and skills available to any human society.