Overview

Effective direct marketing is all about accurate and complete information - customer knowledge.

Tech4T help you get this information within a timescale that enables you to react quickly and create or modify campaigns based on your customers’ buying behaviour or other relevant factors. We provide the technologies - software and services - to first get your data in good shape then let you carry out 'train-of-thought' analysis at high speed, trawling through large volumes of transaction, customer and prospect data to create highly-targeted groups of individuals with the right characteristics to maximise the response to your next mailing. 

Our solutions also help you visualise your customer data and report campaign results and any other information in a clear and concise manner.

  • The sum of the parts - how our building stages link to provide the ultimate targeting machine!First, get your data in great shape - i.e. RELIABLE.
    Audit, standardise data formats, improve address quality, consolidate duplicated information,     compare file content, merge/purge company-wide and disparate data, enrich with external data. Transform into a data repository to contain 'single view' customer records

  • Next, add customer insight.
    Calculate lifetime value, profile,     segment, model, investigate reasons for churn/attrition and score your most profitable and responsive customers with ease! Regularly review and update segmentation and predictive models

  • Then, target - using a visual representation of your data - for maximum profitability.
    Quickly count and analyse ALL your data and produce output files ready for mailing. Develop multi-stage multi-cell campaigns that really increase marketing R.O.I. by taking account of behaviour changes derived from customer analytics

  • See the results.
    Streamline and simplify the reporting of campaign analysis and management information

  • Finally, we can help you translate analytical findings into adaptive campaign strategies.

Benefits:

Our specialist solutions help direct marketers improve their understanding of...

  • Who are the most likely prospects to respond to your cross-sell and up-sell offers?

  • Who are your most profitable customers and how should you best retain them?

  • What is the profile of your most response customers so you can acquire more of the same?

  • How do you select the most appropriate combinations of marketing channel, product and customer (or prospect) segment?

  • Which lapsed customers should you try to reactivate and why did you lose them?

...and undertake their communications and analytics more efficiently and effectively!

By better understanding these answers, marketers can improve profitable customer retention and increase response to their direct mailing and marketing activities.

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