Tech4T's data driven solutions - data, analysis, targeting - services, software, skills

Customer data - and in particular your sales transactions - can hold the key to your company's future profitability. We have the right skills, experience and resources to help you unlock its potential to Win, Keep and Grow your most profitable customers!

We can help you explore your data, identify gaps in information, processes or technologies, and develop cost-effective ways to fill them.

We can examine how you currently apply your data to drive your sales and marketing process, compare this against what is possible and work with you to implement appropriate strategies that ensure your business derives increased financial gain from its data - plus more 'targeted' campaigns for your marketing spend!

Our solutions - such as the prospect targeting solution - may comprise any mix of skills, services and software. Call +44 (0)1733 890790 to discuss how we can help.

Profitable customer ownership requires:

Know-how based on hands-on experience
Clean, complete, reliable, enriched and correctly structured data, with valid and formatted addresses, no duplication and uniform coding
Un-linked data sources correctly merged and information consolidated
A single customer and prospect view, with the means to analyse all information every-which-way, continually profile and statistically segment the database and create propensity scores to analytically drive targeting and the sales and marketing communication process
Identified target groups integrated into the right marketing and communication strategies

Tech4T can help you with all of the above points! We provide the essential skills and solutions to grow customer value and 'own' profitable customers.

Your knowledge & data PLUS our skills & solutions
- the sum of the parts is greater than the whole!

From planning through data improvement, analysis, segmentation... to the delivery of intelligence to sales and marketing and key decision-makers
- in a format that is both useful and actionable!

...plus other benefits click here

And it doesn't matter whether you just want a piece of software and some help in using it, or for Tech4T to take away the pressures and undertake the work for you as a transparent process. We have solutions to suit both approaches!

Looking to start a data-driven direct marketing department? We can work with you to develop an appropriate road map then introduce the necessary skills and resources on a managed and phased basis to minimise risk and cost. Our bureau services can support your team whilst in-house implementation is being undertaken.
And if you are looking to migrate work from a bureau to an internal resource or the reverse, or develop a new bureau service, we can help you set this up and support your team throughout the process, undertaking project management as needed.
Or if you lack the time or resources of the right skills and expertise, we would be pleased to fulfil the role of your 'virtual' database marketing, analysis and data processing department!
Need to free up internal processes to merge separate data sources, transform to an analytics-driven marketing database and then broadcast and analyse your e-mail campaigns - including predictive targeting and viewing on-line who clicks on what - with our fully hosted and managed solution? No more working from disparate spreadsheets, cleaning up bounced emails or seeing your day-to-day email systems grind to a halt!
For organisations who just require specialist software, we offer a 'one-stop' source and at the best price. This means you can get best-of-breed software together with training, technical and consultative support from a single point of contact, negating any incompatibility issues or conflict. In addition, you can also obtain second-line support direct from the various software authors if ever needed. Importantly, we can work with you to ensure that you continually get the most out of your software investment, from a marketing or data perspective.

So, what do you need? Call Tech4T on +44 (0) 1733 890790 or click here