Specialist Services...

Tech4T offer a range of service-based solutions - working as an extension to your in-house team and/or undertaking the tasks on a service basis. This approach also gives you the power to test, refine and experiment at minimum risk and cost.

• Consultancy, coaching and advice
  Tech4T can provide consultancy across most elements of data-driven marketing including determining corrective measures for poor data quality, record duplication, etc., and how best to define analytics to improve customer understanding and optimise targeting. We can also assist with the development of direct marketing campaign and analytical strategies for acquisition, retention, cross-sell, up-sell and reactivation.

• Data for list suppression, database enrichment and prospecting
  As Tech4T are independent from any data provider, we can research, recommend and supply data from any appropriate source. We can also arrange data capture to build a marketing database or telephone research to verify data accuracy and enhance profiling intelligence.

• Customer and prospect data management
  > Ad-hoc data shaping services - to improve UK and Worldwide addresses, remove duplicates, standardise data formats, enrich data value, integrate disparate customer databases, merge/purge multiple mailing lists and suppress against your company-wide customer and external suppression data to create mailing files, sort for postal discounts, etc., plus our...
  > 'Data Lab' (more details on request) - for longer term projects such as developing, enriching, maintaining and refreshing a single-view customer and prospect data store to feed analytical processes and campaign targeting.

• Customer analytics
  > Ad-hoc analytical services - for exploratory data analysis, segmentation, predictive and response modelling, churn analysis, market research, etc., plus our...
  > 'Analytics Lab' (more details on request) - for longer term projects and to help you gain and maintain real customer insight. We can develop and undertake the series of analytical processes needed to derive new information to populate, refine and monitor the content of a ‘customer analytics record’ and work with you to translate findings into structured ‘adaptive’ marketing initiatives and campaigns.

• Campaign targeting - provision of an on-line campaign targeting, database marketing and analytical CRM solution - software, system design, development, training and support for in-house implementation, or a complete outsourced solution including hosting, maintaining a customer and prospect data store, system refresh and operational support for campaign planning, selections, mailing, analysis, etc.

• Measurement & reporting - marketing, campaign measurement and departmental report design, development and delivery.

Software, Training, Support

For organisations wishing to undertake data-driven tasks in-house, we can provide any mix of specialist software, training and one-stop support - tailoring a bundle to meet your specific needs and budget.

• Specialist software
  > For customer & prospect
     data management.
     Data shaping software
     includes: DBMS/Copy,
     Personator, Matchcode,
     Global Address,
     DoubleTake, StyleList...
  > Analytics software
     includes: SPSS, KXEN,
     AnswerTree, 4Thought,
     KbaseT, WPS (SAS Base)...
  > Campaign targeting
     software includes:
     KbaseT and/or
     the underlying FastStats
     technologies...
  > Reporting software
     includes: ORA (on-line),
     Cognos PowerPlay,
     Impromptu...
  
  Software can be used stand-alone, configured as a tailored combination of modules to meet specific objectives, or used to complement existing I.T. systems.

• Tailored training
  We can develop tailored training courses and FastTrac workshops based around your own data and goals.

• Support
  'Single point of contact' technical and consultative support across all software purchased, including assisting with in-house implementation.

• Our Pricing Policy