For companies wanting to outsource specific data, analysis and direct marketing challenges, Tech4T can provide the necessary solution on a service basis. Typical assignments could include:

  • Segmenting and profiling your customer database for the purpose of defining or refining the right segments and communication strategies for retention, re-activation, cross-selling, up-selling and acquisition

  • Realigning marketing spend against customer value and behaviour to help you get better return on you campaign investment

  • Using geographic mapping and drive-time analysis to optimise territories, locate venue and outlets, target campaigns, etc.

  • Improve data quality - standardise formats, cleanse addresses, remove duplicate records, merge (and migrate) un-linked databases and mailing lists

  • Hosting, managing and operating your marketing database

Whatever your need, our aim is to deliver a high quality and cost-effective solution that meets and hopefully exceeds your expectations - often phased to take account of your organisation's changing needs and budget - with success measures set at each stage. We always put attention to detail first.

Direct us to your data, in whatever format or location, outline your objectives and we will do the rest.

Tech4T can work as an extension to your in-house team and/or undertake tasks on an outsourced (bureau) service basis. These approaches also give you the power to test, refine and experiment at minimum risk and cost. To discuss your needs, call us on +44 (0)1733 890790

Complete data-driven marketing solutions

  • Marketing database and campaign management
     Provision of a database marketing, campaign targeting and analytical CRM solution.
    This can include     technology, marketing database design and development, training and support for an in-house implementation, and/or a complete outsourced solution including database hosting, data refresh, optional on-line access and operational support for campaign planning, making selections, geographic mapping, extracting files for mailing, e-mail broadcasting, telemarketing, response analysis, reporting, etc. Click here

Data

Bureau services

  • Address improvement, de-duplication, database merge-purge, migration...
     Data enhancement services - B2B and B2C - to improve UK and Worldwide addresses, remove duplicates, standardise data and coding formats, enrich data value, integrate and merge disparate customer databases (relational and flat file structures), merge/purge multiple mailing lists and suppress against your company-wide customer and external suppression data, create mailing files, sort for postal discounts, etc.  We can also undertake any processing for direct mail campaigns including data preparation, list merge/purge, making selections, list extractions,  Mailsort...

    We can also undertake longer term projects such as developing, enriching, hosting, maintaining and refreshing a single-view customer and prospect data store to feed a customer/prospect database marketing system and for customer analysis including transaction processing.
    Click here

  • Customer analysis
     Customer analysis services for customer value analysis (inc. lifetime value), RFM (recency, frequency, value), segmentation, profiling, predictive and response modelling, churn analysis, basket and transaction analysis, market research, geographic mapping for spatial data analysis, territory planning, locating venues/outlets, etc.

    To help you gain and maintain real customer insight, we can develop and undertake the series of analytical processes needed to derive new information to populate, refine and monitor the content of a ‘customer analytics record’. We then translate findings and changes into structured ‘adaptive’ marketing initiatives and campaigns. Click here

  • Measurement and reporting
    Marketing, campaign measurement and departmental report design, development and delivery. We can also develop 'visual' tools such as marketing 'what-if' calculators and dashboards that will distil your data and spreadsheet information into an easy-to-use and understandable format. See our free marketing and business planning calculators for examples. Click here

  • Advice, consultancy and coaching
     Tech4T can help you develop more productive direct marketing strategies that are driven by your data and customer knowledge, and assist with the development of campaigns and analytical strategies for acquisition, retention, cross-sell, up-sell and reactivation. We can determine corrective measures for poor data quality, record duplication, etc., help you merge disparate databases and define the appropriate analytics to improve customer understanding to optimise targeting and marketing R.O.I. Plus we can work with you to get a better return on prior database marketing, analysis, data cleansing or CRM technology investment. Click here

  • Our pricing policy 
    For the Tech4T pricing policy, click here

Tech4T's customers are typically marketing, data, analysis and I.T. professionals in B2B (Business to Business) and B2C (Business to Consumer) sectors. We also supply solutions to direct marketing service providers including call centres, mailing houses, bureaux, agencies, list brokers, etc., and work closely with consultants and I.T. teams.

>>>How Tech4T help you gain customer knowledge - click here

© Tech4T (Technologies4Targeting Ltd.) 2002/2004 All Rights Reserved.  www.tech4t.co.uk