Getting attention is the first step in winning new business!

Whether viewing an email, direct mail letter or card, or a web page on a 121 microsite, if the image seen reflects the prospect's name, company, or other personalised information, and rather than adding plain text the wording is created in the style of the image, then you can't help be noticed!  The same holds true if you are using incentives such as wall charts, calendars, etc.

Additionally, When communicating with prospects or customers, if your business has some kind of geographic basis with regard to where your products or services can be obtained, or if you are running an event or inviting people to visit an attraction, there is no better way to deliver this information than by using individually personalised maps.  See welcome-pack maps here

Below are some examples of what could be achieved with the name John Smith. However, we can develop personalisation using images of your own products or services, or pictures promoting an event, venue, property, holiday... whatever you want. For instance, if you were a vehicle insurance company and knew the model and colour of each of your customers cars, we could create a set of images to cover all variations and use the prospect's or customer's initials to customise the number plate on every individual email or mailing. 

To summarise, we use our 121 data preparation, analytics and production processes to merge data with images and create and messages tailored to each and every one of your prospects and customers!