Tech4T - Intelligent Targeting  +44 (0)1733 890790

 

Distributing targeting insight - dashboards and reports to deliver business, operational, sales and marketing intelligence. A common problem for many companies is that when using data-based information for planning and decision making, data is often stored in multiple formats and locations. It is therefore difficult or even impossible to see the bigger picture. i.e. A complete and single view of the business, its customers, its transactions and its finance - across a single company, a group of companies or several divisions. Fortunately, Tech4T are skilled in bringing together and standardising your data - from disparate databases, spreadsheets, lists and operational or accounts systems - that often have no natural link, and can keep a copy of this data updated at a frequency to suit your business needs.  Importantly we don't change any of your core data as we always work from a read-only copy. This 'single view' of your customer and trading data (including any other information you need) can be deployed in a number of ways... As a targeting system for 121 marketing. where we can help new and established businesses use data to plan and execute focused sales and marketing strategies An on-line 'dynamic cube' that gives you updated database counts for planning sales and marketing activities - powered by FastStats As sales force and marketing communication insight A solution to help prevent customer lapse As a geographic map-based information solution However, perhaps the most important use is to deliver business, customer and sales insight to the management team using a 'dashboard'. A dashboard can take several forms and we use various tools and processes to create an output format to suit your business. The most common format is an Excel workbook - which is easy to distribute and can be read by almost anyone. Another popular format is to embed a 'dynamic' Excel spreadsheet or a flash-powered dashboard in an Adobe Acrobat PDF file. We can also create and keep up-to-date an on-line dashboard - which Tech4T can securely host or you can place on your own Intranet or website.  Most importantly, Tech4T can usually implement a dashboard solution in a matter of days, with full deployment inside one month!
Understanding your business Dashboards can be produced to meet virtually any business insight requirement. They can include sales, salesperson, campaign, production, business measure KPIs, or other performance statistics. Shown to the right and below, are a few examples as to what can be achieved. The example here - a multi-company dashboard - provides drop-down boxes for the user to select a time period, which companies/divisions to compare and what data to compare. The graphs then change to provide the results.
Customer segmentation and database movement This dashboard shows a breakdown of a customer database and how this has changed over a 12 month period. The database has been split into a discrete number of segments - each then broken down into value bands - with counts of how many individuals fall within each.
Customer migration This dashboard takes customer segmentation and database movement to a different level. Here the actual individuals who have moved across database segments over a 12 month period have been analysed. For instance, it shows where the people who were in a specific segment a year ago, have moved to as of today.
Business performance Use this dashboard to analyse business performance by selecting an option from a drop-down list box. A second part of this dashboard (not shown) provides a breakdown of the top customers, each one's spend activity and the sales person/persons who look after that customer.
Order comparison This dashboard compares the number of orders received on a month by month basis, across six separate companies (or divisions) and over two 12 month periods. A separate control panel (not shown) enables the user to set the time period, which group companies to analyse, and whether to analyse by the number of orders or the number of lines per order. The output can also be filtered by the sales team, allowing the sales director to analyse each member's performance.
Sales and income performance This dashboard has multiple pages. It gives a weekly status of customer activities, average order value and average number of orders, total sales value, a breakdown of the sales and marketing channels used to obtain the orders, a summary of customers' last activity, and sales value comparison. A second page (not shown) provides details about marketing campaign activity, response and the return on investment (ROI) achieved. A third page (again not shown) provides management with a set of KPIs - key performance indicators, for varying parts of the business and how they compare with a previous period.
Click here to enquire about Tech4T's business, marketing and sales intelligence dashboards, or call +44 (0) 1733 890790