Your needs - what do you want to do? Tech4T enable organisations to use their data more creatively to provide the insights and direction to increase business profitability, reach higher sales targets, and win, keep and grow more high-value customers through targeted marketing. We've done this for over 20 years!   See what our customers have to say... click here We also offer consultancy, skills transfer and project management for all aspects of the 'customer journey' (picture below) and work closely with carefully selected partners to provide the specialist skills and services needed for telemarketing, creative design and copy writing. Our specialist services.  Click on picture for in-depth tour... 1. DATA ENHANCEMENT - to give you a solid foundation on     which to base sales and marketing activities, and to     ensure that any data-based business decisions are     made based on the 'full data story'. We clean, combine,     standardise and enrich your customer database/s,     spreadsheets, lists, etc., and use research,     external lists and predictive modelling (as appropriate),     to fill 'knowledge gaps' and holes in your prospecting     information.  Click here... 2, 3, 4. SALES AND CUSTOMER INSIGHTS - we segment,     profile and analyse customer behaviour, value and     profitability for improved business planning; give your     sales team 'insights' in a format that enables them to     target the right accounts at the right time; and derive     intelligence from past trading that enables the customer     'sales proposition' to be enhanced.  Click here...      We also offer a company-wide sales, marketing and business automation solution  -  Click here... 5. TERRITORY AND CUSTOMER MAPPING - financially optimising sales, franchise, business, network, service and     distribution territories.  Using geographic segmentation, we design, realign, reorganise and map territories; provide     customised maps for sales, marketing and business planning; and can create a map-driven information     system for your website...  Click here... 6. TARGETED CUSTOMER MARKETING AND LEAD GENERATION - from your desktop. We build and maintain     an online campaign management solution, with the tools that let your staff analyse and segment data themselves.     We give you a single view of your customers, their sales, and your prospects for 1-2-1 marketing and increased     response. We also work with you to design multi-stage lead-generation 'nurturing' campaigns, where we     can undertake the operational side for you.  Click here...   Services and solutions - further information... If you cannot find what you need below, please give our sales department a call on +44 (0)1733 890790. Mapping Territories... Sales Territories - optimising or reorganising our sales (or service, distribution, etc.) territories Looking to ensure your sales territories present an evenly distributed set of business opportunities for each member of your sales team? Or need to up or down-size your sales force? We can work with you to ensure key customer relationships are maintained and take account of drive times, customer types, revenue, call frequency... when designing and balancing territories.  Click here...  Franchise (or business, network, membership, etc.) Regions - territories designed that maximise the potential of my business Developing or expanding your franchise, or other type of business and need correctly designed territories to sell?  We offer a complete territory planning and mapping solution.  Using customer demographics, business statistics and advanced mapping techniques, we can increase the number of territories you can sell and make your sales process easier!   Click here... Map-based information system for my website - so we can deliver information visually Maps can be designed to include whatever detail you need and then built into a self-contained web-based information system. This can include search, zooms and navigation controls to help you find and display exactly the information you require. A web-based solution can help you easily understand sales territory coverage and customer distribution.   Click here...  Sales, Marketing & Customer Insight... Customer acquisition, retention, growth...  - really understand your customers, their profile and their lifetime value Tech4T help you develop data-driven sales and marketing strategies to Retain, Acquire and Grow your customer base and its profitability.   Our process involves taking what we term a 'Data Storming' approach.  This in effect is a cost-effective specialist skills-extension to your marketing, analytical and I.T. staff.  We help you get closer to your customers and interact with them more profitably, pro-actively provide ideas and vision to help you identify and action new data-driven opportunities, and provide constructive input to developing a customer development road map. Use us as a sounding board!   Click here...  Understanding our database and customers - how customers and prospects can be grouped to deliver increased value Understand your database - who's active, inactive, lapsed or new last year. Know the real value of each of your customers to your organisation and use this information to: *Correctly apportion sales and marketing effort; *Increase the financial return from marketing spend; *Target more responsive prospects; *Spot customers likely to result in bad debt; *Improve loyalty from your most profitable customers...   Click here...  Knowing who to contact each month - to maximise our sales opportunities and get more out of the sales team We give your sales and marketing team the insight as to who to contact, why and when, grouping your customers by how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary).   Click here... Preventing customers lapse - being proactive rather than reactive to help keep our high value customers Retaining your best customers is far easier and less costly than recruiting new ones - something every marketer knows. Our lapse prevention solution will help you retain more high-value customers by informing you which people to contact because they are likely to lapse or showing signs of defection. We can also tell you which ones to call first!    Click here... Profiling, scoring...  - using profiles and predictive scores to identify your best customers and prospects Profiling in market targeting is used to compare the distribution of a group of  individuals - based on their purchasing, behaviour, etc., characteristics - relative to other individuals on your customer or prospect database. Once a profile has been created, a marketer can then build predictive models based on the results of that profile. Predictive models are used to score and segment your marketing database to, for example, find prospects that ‘look like’ your existing high value customers. This process helps you test and purchase only the most responsive lists.    Click here... Single Customer View, Segmentation, Campaign Targeting... Campaign targeting system - to analyse and segment our data, then target and run our own marketing campaigns An enriched marketing database with a single customer view where all your operational data - transactions, sales leads, marketing communications, demographics, research, etc. - is combined and maintained externally.  A system that allows you to target without restriction and with no pre-determined pathways using an easy-to-use interface designed specifically for marketers.    Click here... Lead generation 'Nurturing' programme - to provide us with a steady supply of 'interested' new sales prospects Our 'Nurturing' program is designed to turn suspects into prospects and then to customers. It comprises a linked multi-level campaign solution that sends multiple e-shots (variable messages and subject lines), analyses what works best, then refines each subsequent message until either the suspect demonstrates interest (and a sales lead is sent to a pre-allocated sales or telesales person) or the suspect is moved to a different campaign strategy.   Click here... Email Marketing... Email broadcast and tracking system - so we improve the deliverability of our email campaigns A low cost, UK hosted on-line email solution that lets you create and broadcast email campaigns in minutes - without needing any technical expertise. A system that lets you see who shows an interest in your message and which product or service they click through to.  Click here... Prospect Lists & Data... Mailing, email and telemarketing lists - to help us acquire new customers of the right kind We can profile, research and provide data that will help you grow your business and get marketing campaigns off to a faster, more effective start. We provide B2B (business to business) and B2C (business to consumer) lists and databases to sales, marketing, IT, finance and purchasing professionals in the UK, Europe, and worldwide.  We also use telemarketing where 100% accuracy is required in the sales process.  Click here... Cleansing & Enriching Data Quality... Worldwide Address Enhancement - to validate and improve our address quality to increase deliverability of our mailings We can improve your name and address quality - UK, Irish, European, USA, Worldwide addresses - first cleaning in a batch then interactively to get the best possible results.  Click here... Standardising my data - for accurate data-based decision making Whether you are looking after sales, marketing, purchasing, finance, or the business as a whole, you need to be certain that the information on which you make your decisions has a consistent set of definitions. Tech4T develop the rules to standardise data definitions across multiple operational, CRM, order processing and accounts systems.  Click here... Removing duplication and merging disparate prospect and customer data - giving me a solid and reliable data foundation Identify and remove duplicate records from your database without losing any information from the duplicated records or any of their associated transactions. And/Or... Merge-purge multiple mailing lists, suppress existing customers and identify multi-buyers for improved targeting, increased response and to reduce communication costs.   Click here for all data services... Software, Training & Support... Software - to undertake data enhancement, analysis and targeting ourselves.  Click here...   Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. UK  Tel: +44 (0) 1733 890790  Fax: +44 (0)1733 890799  Web: www.tech4t.co.uk  Email: info@tech4t.co.uk Tech4T also partner with marketing and IT service providers to deliver lapse prevention solutions to their clients