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Technologies4Targeting Ltd. (Tech4T)
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About Tech4T
About Technologies4Targeting (Tech4T). Introduction to the specialist data-based services provided by Tech4T's team of data, analysis, mapping and targeting specialists. 

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Customer feedback

What a few of Tech4T's customers have to say about us and what we have done for them.

Finding Tech4T
Map and directions to Tech4T's offices in Peterborough.

Contact Tech4T
Tech4T's enquiry form - use this form to contact us or call on +44 (0)1733 890790.

Data-based Solutions
Overview of Tech4T's data-driven solutions - data integrity, data provision, analysis, mapping and targeting.

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Pricing policy
Outline of Tech4T's pricing policy - with our focus on combining value for money with maximum business gain.

Privacy policy
Outline of Tech4T's privacy policy.

Jobs
Career opportunities at Tech4T.

World clock & our support times
World time clock that provides time comparison with Tech4T's opening hours.

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Standardising your data for accurate data-based decision making
Whether you are looking after sales, marketing, purchasing, finance, or the business as a whole, you need to be certain that the information on which you make your decisions has a consistent set of definitions. Tech4T develop the rules to standardise data definitions across multiple operational, CRM, order processing and accounts systems.

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Data integrity, cleansing, merging & enhancement services
A complete range of data cleansing and enrichment services including combining internal and external data into a single customer view (SCV). We audit, convert and consolidate your files, align fields, fill gaps in information, improve worldwide address quality, deduplicate and combine multiple lists, spreadsheets and databases, and can make selections for telemarketing, direct mail and email.  

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Geodemographic profiling with TRAC Sonar
Geodemographic customer profiling and market planning solution to enhance your prospect targeting. TRAC Sonar is a truly unique and powerful segmentation system that classifies all households and residents in the country according to the type of neighbourhood in which they live.

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What is data & how Postcodes work
Introduction to data, file transformation and how the UK Postcode system works.

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Preventing customer lapse (churn)
Retaining your best customers is far easier and less costly than recruiting new ones - something every marketer knows. Our lapse prevention solution will help you retain more high-value customers by informing you which people to contact because they are likely to lapse or showing signs of defection. We can also tell you which ones to call first!  

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Sales targeting insight
The perfect way to start your database segmentation and develop more productive contact strategies. We give your sales and marketing team the insight as to who to contact, why and when, grouping your customers by how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary).

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Business, sales and marketing intelligence dashboards
To deliver business, customer and sales insight we can develop customised dashboards. A dashboard gives you a simple way to quickly understand how your business is working and can break down business, sales and marketing measures in any way you wish.

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RFM - recency, frequency, value - segmentation
The perfect way to start your database segmentation and develop more productive contact strategies. We group your customers by how recently they have purchased (recency), how often they purchase (frequency), and how much they spend (monetary value).

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Customer & prospect profiling / scoring
Want to understand what differentiates one group of customers from another? Or responders from non-responders? Or buyers of product 'Y' from buyers of product 'X'... The answer can be found by profiling and scoring your customers and prospects. 

Customer reactivation, acquisition, retention...
Win, keep, grow more high value customers. How customer retention, reactivation, cross-sell, up-sell and acquisition strategies work. Tech4T help you maximise the value of your customer base, getting closer to your customers and helping you interact with them with increased relevance and more productively.

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Popular analysis services
Breakdown of Tech4T's popular customer insight and data analysis solutions.

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Guide to customer & data analysis
An introductory guide to customer analysis - segmentation, profiling, response modelling... - and how each approach is used in marketing.

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Market research with animated e-surveys
Know where a prospect is in their buying cycle for your products and services. We fill gaps in customer and prospect insight using animated e-surveys that get you more information!

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Franchise territory design & mapping
Tech4T offer a complete territory planning and mapping solution for master franchise, franchisor and franchisee.  Using customer demographics, business statistics and advanced mapping techniques, we increase the number of territories you can sell and make your sales process easier!  Includes franmapping services. 
* New franchise? Complete territory design with phased options to support business growth and help cash flow.
* Existing franchise? We assess and realign territories optionally preserving existing 'sold' territories.
* Paper-based territory designs turned into searchable web-based systems.
* Territory management module to let you manage territory status on web maps - available, under offer, sold...
* Custom franchisee packs to include in your legal franchisee documentation and offer. 

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Sales territory planning & mapping
Developing sales territories that present an evenly distributed set of business opportunities for each member of your sales team. we can work with your sales force to ensure key customer relationships are maintained and take account of drive times, customer types and customer value or profitability.

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Customer & prospect mapping
Even with balanced territories it is useful to view how customers of varying profile are positioned in terms of distance from each sales person's base location. After establishing characteristics such as: how, how often and when individuals purchase, customers can be positioned on maps, and lines drawn between each customer and the 'base' location of their allocated sales person. 

Heat mapping - to show customer value
View customer value with thematically shaded heat maps. Often, despite having been presented with tables, charts and files that show a change in customer status over time, it can be extremely difficult to picture what this means geographically. The solution to this problem can be found with 'Pin' and 'Heat' maps.

Mapping market penetration & potential
Easily understand new markets and see what opportunities exist within existing sales boundaries. Understanding the potential of your market is key to developing successful sales and marketing strategies. We combine specialist software and datasets to breakdown markets, identify gaps and then produce counts and other statistics that your sales and marketing team can use to develop customer acquisition strategies.

Web-based mapping systems
Maps can also be built into self-contained web-based information systems, with search, zooms and navigation controls to find and display exactly the information you require. A web-based solution can help you easily understand sales territory coverage and customer distribution.

Map-driven information systems
Using web maps with drill-downs to access sales and marketing data. Locations on maps - shown as charts, symbols, icons, etc. - can drill down to data sheets and even link to your database records.

Zoom-level maps
Using zoom-maps for ease of navigation in web based mapping systems.

Distribution planning & mapping - designing distribution regions that minimise transport/resource cost
Tech4T can examine your existing distribution areas together with the products you distribute including their size and weight, the vehicle capacity, customer demand, drive times and any preferred call planning. We then use data and spatial analytics to design an optimised distribution plan, with output produced as wall maps, as driver documentation, and also as a web-based solution - with Postcode searching for ease of assignment. 

Media planning with maps
We use mapping to uncover areas of sales potential and help you target marketing campaigns more effectively. We provide answers to - *Who should be targeted by a specific marketing campaign? *Where are the most promising areas in which to concentrate marketing efforts? *Does the chosen advertising medium suit the company’s sales structure? *How can future campaigns be made more effective based on an analysis of regional responses?

Prospect Targeting
Single-view data-driven prospect and customer analysis, targeting and campaign management solution (SCV) for more productive direct marketing. We can develop a tailored solution that dovetails with your own business systems, enables 1-2-1 individually personalised messaging, and and one that removes the need for specialist data transformation, IT, analytics or data-driven marketing skills. You simply provide a copy of your data and updates on a regular basis, and we will do the rest.   To Top

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Single customer view (SCV) targeting workbench solution
We make marketing list selections easy with our on-line customer analysis, segmentation, predictive modelling and campaign planning and management bureau solution. We clean, combine and manage your data, and provide secure online access to this enriched targeting resource through the powerful FastStats Discoverer interface.  We keep the system updated and provide the support to help you implement more profitable and productive campaigns.

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Data planning / data-driven marketing / database marketing
Introduction to data planning - how to apply your data to drive more productive and profitable campaign strategies.

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1-2-1 variable content marketing
Everyone is different, so why send them the same message? Marketing is always better when it is targeted. We help you create and implement direct marketing campaigns that send individually targeted information to each recipient. Whatever you know about your customers or prospects can be used to select more relevant offers at the right time in their buying cycle. With analytically targeted campaigns, response can grow by 2, 3, 4 times or more!

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Individually personalised images
The ultimate in personalisation with personalised images for email, direct mail, microsites, and promotional marketing. This personalisation takes creativity to new heights and significantly improves the likelihood of your email, mail, or other promotional campaign being noticed!

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Data-driven marketing campaign ideas
A few ideas for you to try when developing database marketing campaigns.

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1-2-1 marketing - example of the steps we take
An insight as to the steps involved to create 1-2-1 targeted campaigns.

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FastStats Discoverer
FastStats Discoverer is a unique technology that enables marketers, analysts and database professionals to analyse all their customer data without restriction, and then turn the results into highly targeted direct mail or email campaigns. It is perfect for companies with greater than 10,000 prospects or a few thousand customers, or where you have a few thousand or even tens of thousands or millions of sales or other types of transactions.

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FastStats and targeting workbench Q&A
Questions and answers about FastStats Discoverer and our Targeting Workbench. How this differs from conventional CRM, mail order, ERP and other operational solutions.

E-campaigner e-mail tracking system
Tech4T's online email system with link tracking, reporting and scheduled broadcasting. It integrates directly with FastStats and the Tech4T targeting workbench.

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FREE Calculators
We can convert your own data and spreadsheets into: Custom developed calculators and planning tools; Pricing tools - especially useful where there are multiple input variations; Easy-to-understand marketing dashboards; Interactive graphical presentations - ideal for the concise delivery of marketing, business and operational intelligence.  To Top

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Database marketing - what-if planning calculator
Customer development, retention, reactivation and acquisition planning calculator. How would 5% customer reactivation affect our bottom line? What would be the effect on profitability if we up-sell by 2%? How profitable is our prospecting? Use this powerful calculator to examine the impact of change in your acquisition, retention, re-activation, cross-sell and up-sell strategies.

Sales lead planning calculator
For sales lead planning and enquiry generation. Use this calculator to set financial targets then plan direct marketing and sales activities that take account of expected response, conversion to qualified leads and then to orders. You will find it a real eye-opener, with the output often leading to a re-think of your DM strategies. 

Sales & franchise territory planning calculator
This calculator lets you experiment with the size of your sales force, the number of visits each person can make, their availability throughout the year, the average order value, and importantly, the commission paid. You can then experiment by varying visits through improved territory design, the effect of meeting just high-value customers and by reducing driving and travel expenses. For franchising, the calculator shows the effect of designing a franchise with an optimal number of balanced territories - rather than basing territory design on convenient geography.

Mail & email sample size calculator
For determining the right size of mailing and email test files. This tool - based on a proven statistical sampling formula - can be used to calculate the minimum number of items you need to test mail (e-mail, fax, telephone) in that you will be confident that if the response you receive falls within your expected response range, then this will also be the case for any subsequent communications - where all elements of the test remain the same.

Email strategy planning tool
For email strategy planning. Use this tool to enter your required daily intake of sales leads, your lead-to-order conversion rate, average order value, and other optional parameters. Then press the green button to add any costs of e-mail prospect lists, creative, estimated opens and 'click-thrus'. The calculator then shows campaign revenue, gross margin, return on investment and profit after marketing costs.

Software & Support
Overview of the software solutions provided by Tech4T.  To Top

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FC: Data Manager - Audit / De-duplication
Powerful utility software for data audit, cleansing, de-duplication (dedupe) and merge purge.

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MatchUp / DoubleTake - De-duplication / Merge Purge
Professional software to remove duplicate records across multiple lists and databases, and to merge files using fuzzy match algorithms.

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MatchCode - UK Address Improvement
Batch, interactive & web UK address validation and improvement software - batch and interactive.

Global Address - Worldwide Address Improvement
Batch, interactive & web worldwide address validation and improvement software - batch and interactive.

FastStats Discover - Analysis, Targeting, Campaign Management
FastStats Discoverer analysis and selection technologies - the power behind the Tech4T targeting workbench.

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E-campaigner - E-mail Design, Broadcast, Tracking...
Tech4T's online email system with link tracking, reporting and scheduled broadcasting. Links to FastStats and the Tech4T targeting workbench.

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QPSMR - Market Research / Surveys
Market research software.

SPSS - Statistical Analysis
Statistical analysis and data mining software.