About Technologies4Targeting (Tech4T)

Intelligent Targeting - driven by data and analytics

Our mission statement...

"To help our clients analyse and use data to increase business profitability, reach higher sales targets, and win, keep and grow more high-value customers."

Clients & testimonials - click here

We liken data and how to maximise its' worth as a little like preparing a meal. The devil is in the detail. Its one thing to have the ingredients but another to cook a good dish. For that you need the right ingredients of the right quantity and quality, the right kitchenware and recipe, and a chef with the right skills and time to deliver.

With data-based challenges, the same principle applies. We deliver results - not just services, and help bridge the data, marketing and IT gap by complementing your in-house resource with our hard-won skills. We provide:

• Advice on how best to collect, enrich, analyse, map and use data to target marketing and your sales team, to win and keep more valuable customers and increase their value to your business

• A highly-skilled operational resource (see examples) for:
  - Data Enrichment, consolidation, address validation, migration, esp. complex business data structures
  - Targeting & Personalisation - including behaviour-driven marketing; marketing database development;
     hosted on-line customer analysis and campaign management system powered by FastStats; control
    file creation to drive individually personalised direct mail, email and text communications; a unique
    Text2Inbox 2enquire engine that combines SMS text, email and microsite technologies to
    increase advertising response...
  - Customer & Sales Insight, segmentation, profiling, predictive/response modelling, lapse prevention
  - Territory & Custom Mapping - sales, franchise... mapping - inc. personalised 121 'welcome pack' maps

• Assistance with finding, implementing and tailoring the right technologies to increase sales profitability, marketing ROI, and providing integrated targeting, CRM, analysis, bulk e-marketing... solutions

We can examine how you currently apply your data to drive your sales and marketing process and your business, and compare this against what is possible. We then work with you to apply a change process to improve business efficiency and ensure your business derives increased financial gain from its data and its sales and marketing spend. This includes using targeted 1-2-1 digital marketing - where offers, message content, images and even a location map can vary to each individual - to build stronger relationships with your new and existing customers.  

We innovate, not emulate      

Applying proprietary and proven analytical and data-based techniques and methodologies developed over 20+  years, we use data to plan appropriate customer acquisition, retention, growth, business development and CRM strategies, and to design territories that deliver a greater return on your investment.

The combination of specialist skills, leading-edge technologies, and the solution flexibility Tech4T bring to the table, can add significant value to your internal sales, marketing and data operations.  Most importantly, the hands-on knowledge base built up by our team from working with a diverse spread of clients across many market sectors over many years, gives us the ability to apply an 'external' vision to help solve data-based problems and uncover sales opportunities at a much lower cost than you would expect.

Tech4T are considerably different from other companies that handle and analyse data, and deploy data-based decision making.

We offer flexible and affordable solutions that fit in with your own way of working, and use an extensive array of specialist analysis, mapping, targeting and database technologies, combined with carefully researched external data, to deliver business gain. These, coupled with a unique blend of hard-won skills spanning direct marketing, data, statistical analysis, market research, mapping, database and IT, ensure we deliver what is probably the best and most comprehensive solution at the most reasonable price and in the shortest timescale - without compromising quality.  Support times

What's more, we always go that extra mile to help you get more value from your data. Better quality with no information loss, improved data presentation, segmentation tailored to your business, clear and concise reporting with dashboards, and mapping solutions that greatly increase your ROI.

In summary, whatever your data-based or data-driven needs, Tech4T have, or will find, a solution to fit.