Tech4T - Intelligent Targeting  +44 (0)1733 890790

 

Know where a prospect is in their buying cycle for your products and services! We fill gaps in customer and prospect insight with animated e-surveys
Very often you want to improve the message relevance to your customers, prospects and suspects, but lack the insight needed to send them a relevant message or offer. For instance, if you knew a customer was upset by the way your company handled a previous order but never complained, then you could try to address the issue in your next marketing communication. Or if serious, a phone call would help prevent defection to one of your competitors! Similarly, if you knew a prospect had an interest in one (or more) of your products in three months, you could add a relevant communication into your customer development plan to promote that product, to that individual, in 8-10 weeks time. And if you also had details of a particular situation and problem a customer or prospect was facing, you could recommend a solution in a timely manner.
	One way to find out what your customers, prospects (those who have demonstrated an interest in your products or services) or suspects need, is to ask them! A survey is a good way to do this, but unfortunately as many people have little time to spend on answering questions, the response can be very poor. Adding a sensible incentive*** will clearly help, but being presented with lists of text questions on multiple web pages is unlikely to get much response. We offer a very neat solution... ...Animated E-Surveys, where we can even develop custom images - based on your own pictures or graphics - to record feedback.
Tech4T can create animated e-surveys and e-mail direct to your target audience! Our five step implementation plan... We need to understand what products and services you offer, what in the past customers have purchased, what are the possible strengths and weaknesses of your solutions, and what you want to sell in the future. This can be completed over the telephone to save time. We will develop a series of questions for you to consider. You add some of your own, or refine our suggestions. We will then reduce these to a set of key points, answers to which can form the basis of your customer development plan. ***You may also wish to suggest an incentive! We will turn these questions into animated survey pages - with a design that represents your brand and company style. Importantly we will use animated icons to add some humour to answering questions and hence increase response. We set these pages up on a dedicated website and test the concept. You then need to approve the design.  We also create a custom database to store the responses. Next step is to either send an email or mailer to invite each customer or prospect to complete the survey, and provide a URL link to the survey web pages. Optionally we can develop a campaign for you, and after selecting your target audience - which may require first acquiring a prospecting list based on your customer profiles - we run a small campaign. For email, different subject lines could be tested, and whichever pulls the most opens is then used when rolling out the campaign. We extract the responses from the survey database, analyse the response, and present you with the findings. We can optionally append this new intelligence to your prospect and customer data, and send you the files.
Options.  Usually an animated e-survey would form part of a larger customer development plan, where prospects and customers have been analysed, profiled and segmented, and a multiple communication strategy has been deployed. Typically though, this will need extra skills, resource and technologies of the right kind to maximise marketing ROI and profits.  To help, we can bring together your company-wide data, enrich this, merge in prospect lists, and build you a 'targeting workbench'.  We can run animated e-surveys and then store responses as new 'profile' and 'interest' fields - set up in such a way as to enable timely and relevant communications. This insight enables more productive and profitable sales and marketing strategies to be deployed!
	Hopefully the example screen shots have set the scene for you, but you can click here to see a live sample or here for an example of a Tech4T survey. The next step is to call us to put a campaign into action. So, contact Tech4T on +44 (0)1733 890790 or use the enquiry form by clicking here. And in case you are thinking animated e-surveys will be too expensive to try, we can usually undertake the implementation steps shown above - develop and host a straightforward two to three page animated survey and analyse the response - for around £1,950*. *Price excludes the cost of preparing and implementing an email or mail campaign. Any prospect list acquisition would also be charged extra.
***You may also wish to suggest an incentive!   Short case history... Several years ago we worked with a home improvement company who ran a stand at the Ideal Home exhibition. A few weeks after the event the Marketing Director asked what business was left to bring in. The Sales Director reported all leads (visitors to their stand) had been exhausted and it was unlikely any further business would result. So we recommended a survey with a branded solar powered credit card calculator as an incentive - cost £1 per calculator.  We designed the survey and sent it to around 4,000 visitors.  1,150 people responded.  The great shock was the high number of people indicating they wanted double glazing or conservatories now or in 3 months, and also many indicating 6 months.  The 12 month option may have been genuine in some instances, but we suspect it was mainly used by people just wanting their free calculator. The sales team contacted the survey respondents - but now on an informed basis - and within just 1 week from receiving the responses, over £300,000 of new business had been written!  This climbed to over £1 million within the first month. Not bad for a campaign that cost less than £10,000 in its entirety!