On-line targeting solution
without the hassle
of data maintenance! Call:
+44 (0)1733 890790
"Tech4T have always been inspirational in
delivering bespoke and innovative solutions
that satisfy our data, targeting and analysis requirements. They
bring significant added value and cost benefits.
On a personal note, thanks for all you support,
guidance and inspiration over the past 18 years.
We definitely do things differently as a result."
Tech4T's
analysis-driven database marketing solution - using graphical
selection tools - helps you make customer and prospect targeting
decisions faster, easier, with greater precision, and on a fully
informed basis!
'Targeting Workbench'
is our cost-effective, securely hosted and managed
on-line
database marketing solution - based on
FastStats Technology - and
used for data planning, analysis, segmentation, profiling, campaign
targeting and management.
Get answers to
typically difficult questions in seconds...* Which customers spent the most last
year? * Which prospects look like my best customers? * Which customers
are failing or have lapsed? * Which customers bought product X in the
last 6 months? * Which customers are located within X miles?
You can understand your customers and their real value to your
business, then test and analyse the effect of multiple offers,
marketing channels and creative packs to more responsive target
audiences. Also undertake lifetime value (LTV, Recency Frequency
Value (RFM) and CHAID segmentation, statistical profiling and analysis
in minutes!
Our Targeting Workbench removes the hassle related to large data volumes,
software and processing, and provides a 'magnified marketing
window' into a single view of your operational data, with
access to 'otherwise hidden' marketing intelligence. Your staff can
define and select custom segments quickly and easily, counting and
visualising any part of your operational, sales transaction, prospect,
etc. data using Venn diagrams, charts, maps and tables, and then
export data in all popular database and file formats. What's
more, it links directly with our multi-feature email marketing
solution for 1-2-1 behavioural targeting!
Having worked with the authors of
FastStats since 1989, we pass on to our customers an
unprecedented level of software knowledge coupled with
customer profiling, segmentation, and campaign targeting,
management and production expertise.
Your sales and marketing strategy
relies on accurate customer and prospect
intelligence!
It is
vital that your data, wherever and however stored, is reliable and
correctly
merged to deliver a single,
complete
view of customers - past, present and future.
It then
needs to be correctly segmented,
and regularly analysed at both 'individual customer (people)' and 'segment
(groups of people)'
levels.
Crucial is the ability
to spot and also predict
customer movement from 'active' to 'inactive'
to 'lapsed'
status, by their value to your company, and on a weekly or monthly basis.
Then, not just reporting the change, but being able to
easily target
those groups of individuals on a 121 basis, by tailoring messages to
reflect their unique trading and interest behaviour.
Also
important is the ability to
add data without
restriction:
marketing activity, e-mail: opens, click-thrus' (interests),
opt-outs, bounces, etc.,
prospect
lists, surveys, profile data, and analytically derived
fields such as 'share-of-wallet'.
FastStats, FastStats.NET, FastStats WebLink, FastStats WebPages, FastStats WebService,
FastStats Server, FastStats Discoverer, FastStats Designer are products
and trademarks of Apteco Limited. Other trademarks are property of their
respective owners.
