Driving field sales, territory & business performance

Franchise Territory Development for 2B Interface nationwide launch

UK franchise territory structure geographic mapping territory design

Franchise territory development and geographic mapping services from initial advice through to finished design for specialist UK recruiter – 2B interface

2B Interface, a successful specialist recruitment company, approached Tech4T for advice on how best to create a nationwide franchise territory structure for a niche market.

2B Interface has been providing companies with fully qualified, cost effective temporary and permanent staff since 2005.

To meet the growing demand for their services, the company are planning a rapid nationwide franchise expansion to take advantage of their strong market position and the opportunities available in the recruitment sector.

To properly support their franchisees, the company recognised the importance of basing their franchise territories on the highly defined specialist industry sectors in which they operate.

Franchise territory franchise territory mapping software geographic mapping

The target market was extremely complex – 2B Interface provides a permanent and temporary labour services to joinery, metalwork, acrylic POP, POD and POS manufacturers.

To achieve the right franchise territory coverage for the UK, Tech4T undertook an in-depth analysis of 2B Interface’s existing customers and developed a complex weighting index for  incorporation into the franchise territory mapping process.

Tech4T’s unique methodologies will provide the right mix of prospect companies to each franchisee to give them the best opportunity of meeting their business objectives over the first few years.

Beatrice Bartlay, Managing Director, commented “2B Interface is very pleased to recommend Tech4T’s services.  We have been very happy with their work. It was a very long and complicated project. There were so many factors to consider and it was made more difficult by the fact that we operate in a niche market.

They were very helpful, friendly and professional and always keen to consider our ideas.  As a result, we have a bespoke territory system which will be ideal for our future franchisees.”

To find out how Tech4T approach franchise territory mapping, please get in touch with one of our consultants using our contact form or speak to us directly on 01733 890 790.

 

PHP Code Snippets Powered By : XYZScripts.com