Experts in Territory, Location & Field Force Optimisation

Archive for April 2014

Retail site planning and franchise location analysis

Retail site location drive-time map

Retail site location planning and franchise location analysis services from Tech4T takes the guesswork out of where to site your next outlet. Combining our specialist software applications together with our experience in building successful territory structures we can provide you with the necessary tools, software and advice […]

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Customer profiling and customer segmentation

Customer profiling and segmentation

The science behind customer profiling and customer segmentation can send even the most seasoned statistical veterans into a spin. If you want to understand the differences between your customers, what makes people respond positively to your sales messages vs. what makes people leave your brand, data analysis […]

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Personalised Maps boost DM response rates.

Personalised Maps for DM

Personalised Maps can boost DM response rates by up to 40%! “Recipients of direct mail containing customised maps have been shown to generate a 40% higher response than those who receive a static map or no map at all.” (Source: April 2006 article in Graphic Arts Monthly) […]

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