Experts in Territory, Location & Field Force Optimisation

Location Planning

Good sales territory practice

What constitutes good practice when designing sales territories? When it comes to designing sales territories there’s often more than one way to carve up your geographic sales landscape. In this post Tech4T explores some of the points for consideration and where some of the pitfalls lie. Start […]

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Best UK franchisees

Best UK franchisees nominated for bfa awards Top 20 finalists for the bfa HSBC Franchisee of the Year Award 2016 now announced. Franchisee nominations come from companies of all types and size – from franchise micro businesses to international networks – and cover such diverse areas as […]

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Are your sales people kissing more frogs than princesses?

Customer Analytics, Predictive Modelling, Recency Frequency Value Analysis - to improve customer targeting and field sales activity planning

As a sales person, you need to be hitting it off regularly with both new and existing customers. In order to kiss more princesses than frogs, it’s important to make sure every visit counts. This means prioritising visits to outlets most likely to result in sizeable orders.  […]

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Retail outlets, a platform for brand engagement

Retail site location planning

The emphasis in retail outlet choice is shifting from being a point of purchase to providing interactive customer touchpoints with your brand. The cost benefit of transacting online with your customers can often seem like a good reason not to develop or expand your retail outlet portfolio. […]

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A look at Geographic Business Intelligence (Geo-BI)

Customer value is denoted by the size of the bubble, it's this at a glance view that makes Geo-BI so powerful

Geographic Business Intelligence, Geo-BI, another software sales buzzword or something worth investigating further? Technology companies love their acronyms, usually 3 letters, CRM, ERP, GIS the list goes on. Now, hot on the heels of the “Big Data” concept comes Geo BI; but what on earth is it? […]

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Franchise location planning for Harry Ramsden’s

Harry Ramsden's

Area development and site location planning for Harry Ramsden’s Harry Ramsden’s is Britain’s longest established restaurant chain and is world famous for its Fish and Chips. Celebrating 85 years in operation, there are currently almost 30 Harry Ramsden’s outlets operating across the UK from as far North […]

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