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Franchise territory mapping – GK Icon

Franchise Area Mapping project for GK Icon GK Icon is an exciting new franchise opportunity, originally started in the UK but with a growing international presence. Here’s what founder Richard Lee says about the growing franchise. “After 11 years in professional football I thought it time to impart […]

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Are your sales people kissing more frogs than princesses?

Customer Analytics, Predictive Modelling, Recency Frequency Value Analysis - to improve customer targeting and field sales activity planning

As a sales person, you need to be hitting it off regularly with both new and existing customers. In order to kiss more princesses than frogs, it’s important to make sure every visit counts. This means prioritising visits to outlets most likely to result in sizeable orders.  […]

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Time to admit: is this your Sales Rep?

Picture your sales rep in the customer’s shop. He has this season’s product catalogue and some tangible samples to present and the retailer has agreed to give them some time today. It’s the ideal scenario for a profitable sales call, right? This is right, however the rep […]

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What’s the Value of One Extra Customer?

In the B2B marketplace, business planning often stays at a macro level with ideas being tabled that aim to target market sectors rather than individual customers. Whilst this is understandable and is often resource-savvy, it often undermines the value that can be attached to one individual client […]

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Retail outlets, a platform for brand engagement

Retail site location planning

The emphasis in retail outlet choice is shifting from being a point of purchase to providing interactive customer touchpoints with your brand. The cost benefit of transacting online with your customers can often seem like a good reason not to develop or expand your retail outlet portfolio. […]

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RFM Segmentation – Recency, Frequency, Monetary (RFM)

Customer Lifetime Value

RFM Segmentation explained RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are considered best by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary). RFM segmentation is sometimes referred […]

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