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RFM Segmentation – Recency, Frequency, Monetary (RFM)

Customer Lifetime Value

RFM Segmentation explained RFM (recency, frequency, monetary) analysis or segmentation is a marketing technique used to determine which customers are considered best by examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much they spend (monetary). RFM segmentation is sometimes referred […]

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Customer scorecards and predictive models

Customer scorecards and predictive analysis models. For those of you new to the concept of using scores within customer scorecards for database segmentation, profiling and to then select individuals for targeting, the following example should help. Most people have at some time applied for an insurance policy […]

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Sales reps efficiency improved by Territory Runner at Costa

Costa Express Costa Coffe Proud to Serve

Sales reps efficiency improved at Costa Coffee using Territory Runner. As part of a drive to improve efficiency of their field sales reps, Costa Coffee Express & Proud to Serve approached Tech4t to help them: 1. Design a field sales territory structure; merging two disparate field-sales/agent teams. […]

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European database development project – EMC

EMC european database development

EMC selects Tech4T data services for European database development project EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates […]

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How much is your franchise territory worth?

Franchise Territory Assessment

fFranchise territory value and income projection – Give your franchisees the comfort factor. Whether your franchise is new, established or expanding, potential franchisees will want to know the franchise territory value and the methodology used in creating your territories. In addition, the provability of income projections for […]

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A look at Geographic Business Intelligence (Geo-BI)

Customer value is denoted by the size of the bubble, it's this at a glance view that makes Geo-BI so powerful

Geographic Business Intelligence, Geo-BI, another software sales buzzword or something worth investigating further? Technology companies love their acronyms, usually 3 letters, CRM, ERP, GIS the list goes on. Now, hot on the heels of the “Big Data” concept comes Geo BI; but what on earth is it? […]

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