Experts in Territory, Location & Field Force Optimisation

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A sound territory structure can deliver your sales plan

Sales territory, sales team plan, territory sales plan

When it comes to the sales plan, tackle your field sales territory structure and the rest just might follow. A recent conversation with a client reminded me just how far we’ve come with the bewildering choice of sophisticated software tools and services available to the modern sales […]

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Franchise areas mapped for GK Icon franchise

GK Icon franchise mapping

Franchise areas mapped for GK Icon franchise launch, case study now available. You can view the full case study here of how Tech4T’s franchise territory design consultants helped goal-keeping franchise sensations GK Icon map their UK franchise areas. Working closely with franchise founder Richard Lee, himself a […]

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How you can help your franchise succeed

In this article Tech4T Sales Director, Dimitrios Kyprianou, explains how some principles borrowed from the marketing community can help franchise businesses develop winning strategies. Congratulations on a job well done, you’ve successfully sold your territories to budding franchisees. It’s time to sit back and reap the fruits […]

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Be more local, a mantra for mainstream retail

Be more local, a mantra for mainstream retail in the race for market share. Expansion during boom periods, aggressive store opening policies in prime, high overhead locations have left many mainstream retailers with a retail property portfolio hangover. Long leases, high operating costs and the sheer diversity […]

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RUSH Hair targets 2014 retail expansion

Retail expansion site planning market potential

RUSH Hair targets 2014 retail expansion The UK’s expanding retail hairdressing industry is worth over £5bn a year; it’s not without good reason we often hear news stories of this growing market being ‘recession-proof’ as for millions of British women it’s the last luxury to sacrifice. In […]

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Franchise advertising – focus marketing effort

Franchise advertising and marketing need not be a shot in the dark Franchise businesses (all businesses for that matter!) that frequently advertise must allocate their budgets with great care. The key is to focus franchise advertising and marketing campaigns in those areas where the greatest concentrations of […]

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