Experts in Territory, Location & Field Force Optimisation

Sales & Field Force

A look at Geographic Business Intelligence (Geo-BI)

Customer value is denoted by the size of the bubble, it's this at a glance view that makes Geo-BI so powerful

Geographic Business Intelligence, Geo-BI, another software sales buzzword or something worth investigating further? Technology companies love their acronyms, usually 3 letters, CRM, ERP, GIS the list goes on. Now, hot on the heels of the “Big Data” concept comes Geo BI; but what on earth is it? […]

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Geographic Mapping Software and Marketing

Geographic mapping software shows demographics and prospect data

Geographic mapping software helps Sales and Marketing functions be more targeted In this post we explore how geographic mapping software applications can be used by marketing to help field sales teams meet new business targets. Picture the scene, you’re a marketing manager in a B2B business and […]

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Sales territory re-alignment for Eurolink Connect

Sales territory planning and alignment

Sales territory re-alignment underpins new business drive for Eurolink Connect. Eurolink Connect is a complete connectivity and telecommunications provider; established in 1999 in Stonehouse, Gloucestershire. The business has been built by providing a service which is second to none; driven by a formidable workforce who believe in […]

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Sales Territory Alignment

Tech4T help sales, marketing and many areas of business operations improve productivity

Sales Territory Alignment – What it is and why it matters! Despite the field sales force being a major revenue driver, (the only one in some cases!) most companies still operate with unbalanced or misaligned sales territories. Over 40% of field sales staff have either too little […]

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Customer profiling and segmentation

Customer profiling and segmentation

The science behind customer profiling and segmentation can send even the most seasoned statistical veterans into a spin. If you want to understand the differences between your customers, what makes people respond positively to your sales messages vs. what makes people leave your brand, data analysis based […]

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Engineer and distribution planning

Improving Engineer and Distribution planning – optimisied territory boundaries saves money and improves customer satisfaction. It’s not all sales and franchise territory work here at Tech4T,  from time to time we are approached by companies wishing to improve engineer coverage or create better logistics and distribution planning […]

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