Franchise territory mapping – how do I create franchise territories that give me competitive advantage?
If you’re thinking of expanding your business by franchising you need franchise territory mapping with the right commercial drivers. Each franchise territory needs the right number of target customers (whether consumers or businesses) for your franchisees to grow a profitable company. What’s more, the territory design process needs to demonstrate that your franchisees will be able to hit sales targets.
That’s where Tech4T’s 20 plus years of business and customer analysis come into play to give you competitive advantage! Remember, one size does NOT fit all. If you want to be able to persuade a franchisee candidate to sign up to your brand, you need territories tailored to your business – not an off-the-shelf set of maps that your competitors often use.
If franchise territories have too many prospects to realistically service…
… you run the risk of reducing your revenue potential. Franchisees will struggle to tap into all available opportunity and there will be room for your competitors to gain a foothold.
Best guess territory design – so what can go wrong?
If you have insufficient prospects…
…your franchisees will soon run out of steam as the opportunities dry up. They will become disillusioned and your brand – and territory sales – may suffer.
Tech4T work with franchise companies of all sizes
We use franchise territory mapping to create one-off pilot territories for franchisors looking to “dip a toe in the water” and national territory structures for new and established franchises (we would preserve the boundaries of sold territories).
Whatever your size, we always take the time to fully understand your business model, your competitors and your commercial objectives.
Our tailored deliverables are designed to make your franchise package stand out. We deliver the information needed to make investors comfortable going ahead with your company and driving territory sales.
We take the headache out of franchise territory mapping and location planning, allowing you to concentrate on building a great business.
Our process is straightforward
A consultation to understand your business model, objectives, key demographics and time-frame, together with an indication of how many territories your model could support.
Where possible we analyse your existing business and its’ customer base and use the resulting insights to determine the right territory design methodology to maximise the appeal of your brand.
Proof of concept territory designs. We define your territory boundaries or catchment areas based on target demographics or an analytically derived index that would take account of multiple demographic or business metrics.
We provide outputs in either a PDF or digital format which you can evaluate and refine to give your franchisees the right mix of size and sales opportunity.
Delivery of your franchise territory mapping and territory infrastructure design. Your bespoke territory structure will provide the optimum number of saleable territories using the right level of postal or administration boundaries for your business. All outputs from our franchise territory mapping are professionally customised with your company colours and logo. They are delivered digitally so that they can be easily shared with candidates and appended to legal agreements.
Franchise Territory Runner – Keep track of available vs sold and under offer territories easily, online.
High-resolution maps for each territory are thematically shaded to clearly demonstrate the potential value of each territory and to guide marketing efforts.
Our territory demographic datasheets will give you confidence that each territory has significant potential for the franchisee. They ensure the franchisee can clearly understand which geographic area they have been awarded. A Postal allocation file ensures enquiries can be quickly assigned to the appropriate territory.
Your completed franchise territory mapping design can also be delivered in our online franchise application Territory Runner
Supporting data sheets
An example of the data sheets we provide for individual territories as part of our franchise territory mapping solution. Contact us today.
Tech4T provide a data sheet that sits behind each territory we create for you. Data sheets are an invaluable resource for franchisor and franchisee alike. In this example parts of Wales are described using 2011 Census and postal information. All part of the Tech4T service.
Franchise Territory Mapping and Design – Testimonial
“We have worked with Tech4T for a number of years and they have always delivered on their promises. Recently we re-mapped the UK and had close contact with their team for a number of weeks. Throughout this they kept us informed of progress, responded quickly and efficiently to our queries and provided excellent training on the new mapping system.
They are always a pleasure to work with.”
Lesley Jarrard, Franchise Development Director
Tech4T have mapped literally hundreds of franchise networks over the years, in the UK, Eire and worldwide. You can therefore be confident we know what we are talking about. Contact us for an informal chat and expert advice on the best way to grow your business through franchising and how our services will help you.
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