Experts in Territory, Location & Field Force Optimisation

Franchise Territory Optimisation

Franchise Territory Optimisation

Global Territory Mapping Software, Franchise Territory Design, Postcode Mapping & Location Planning Services


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* Identify & Create New Territories

* Analyse & Optimise Existing Territories

* Present & Sell Territories Easier

* Identify Optimum Outlet Locations

Whether you need professional advice on territory creation or a clear understanding as to why some territories perform better than others, we can help. Tech4T can provide your business with a new optimum territory network – mapped with the right demographics or business statistics. We also supply the very best franchise mapping software for territory management and to deliver location intelligence. Tech4T offer you over 25 years expertise to maximise the value of your brand.

To explore how we can improve your franchise territories, location planning and territory sales function, call us on +44 (0)1733 890790, Email Us or fill in our enquiry form.

Territory Runner

Our easy-to-use territory mapping and data visualisation software works anywhere in the world. With it you can:

  • Load existing or design new territories or trade-zones for franchising
    or licensing, using Postcodes, zip codes, admin districts, etc.,
    or even by simply drawing shapes on a map by hand
  • Plot and select the ideal locations for retail outlets
  • Understand demographics within territories and in catchment areas
  • Present and share territories with potential buyers
  • Optimise, improve or restructure existing territories
  • Uncover opportunity hot-spots within territories, postcodes or zip codes, or administration/census areas with heat-maps
  • Undertake prospecting visually and select direct from the map
  • Print maps to PDF at any size


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Territory Runner



I just wanted to send this quick email to thank you and your team for all the extremely comprehensive territory work you have carried out for iLet4u.

To begin with, I was debating whether I should do it myself or take the “Self-Serve” route. However, I am so happy I decided to choose a specialist company such as yourselves to have an optimised territory structure designed from the outset. Having seen all of the territories defined, I can now appreciate the amount of work and specialism that was required to produce the final product.

It was clear from the beginning, when I was shopping around, that your knowledge on territory building was far superior to others in the industry and now, having an easy to use system to share territories with potential Brand Licence Holders, is worth the subscription.

I’m really impressed with how flexible and easy to use it is; being able to show potential clients each of the territories, including the number of households, and being able to heat map aspects such as local demographics, helps more than I had appreciated initially. Just the ability to list all the postcodes in an area saves so much time in itself.

So again, thank you so much for all the hard work and all of the support you provided throughout the entire duration of it’s creation.

Callum Clark – Managing Director, iLet4u Ltd.


Our vision at Chickano’s is “to be the most successful premium quick service restaurant group in the UK, and then beyond.”

Tech4T have provided us with the most amazing tool to realise this vision. Their online territory mapping software is well designed, functional, bespoke and easily navigable.
The software maps out territories intelligently throughout the UK, displays them clearly on screen and thus greatly enhances our presentations. Other key benefits include its ability to visually plot key data such as attractors and competitors. The software also displays relevant demographic data tables all on the same screen.

Our Tech4T solution has become an essential tool for our sales team who have already tripled their first year sales target.

Tech4T are a pleasure to work with- always available and willing to offer support and advice. Our decision to go with Tech4T has been one of the most fortuitous decisions that the company has made.

Sajad Hussain MBA – Managing Director, Chickano’s Family

Tutor Doctor

We have been working with Tech4T for quite some time now, they have always been great at getting back to us in a timely manner and accommodating our needs.

We recently updated our territory maps using their new Territory Runner system. We currently have 6 countries mapped on it and looking to add more. Each country has a specific set of demographic and balancing requirements due to their variations in culture and geography.

Tech4T was great at looking for the best territory design solution for each country. We worked together until it was exactly what we were looking for.

The team loves the Territory Runner system, it is easy to navigate and a great tool for reviewing territories with potential franchisees. As it is interactive, we can create exclusive Share Maps for each candidate facilitating the sales and management process and keeping information up-to-date.

Fiorella Alva – Franchise Development Assistant Manager, Tutor Doctor

Latest News & Articles

What Is Territory Balancing?

There are several different factors that contribute to a balanced franchise territory. A lot rests on getting it right. For a franchise business to thrive, it needs to present territories offering a clear value proposition to potential franchisees. Once established, the territory needs to have the economic potential that allows the franchisee to compete effectively and establish a successful business.

Should You Franchise Your Business? 5 Factors To Consider

If you’re considering setting up a franchise, you’re not alone; company owners everywhere are considering the many benefits of franchising, including wider network access to businesses and the opportunity for business growth without the added costs of additional staff or space.

What Makes A Good Franchise Territory? And What Makes A Bad One?

Whether you’ve been tasked with expanding a franchise at home or overseas, the right territories are essential to the success of your business. Choosing a territory with insufficient opportunities is much like trying to plant a garden in the desert. Optimal territories will make your franchisees more successful, and make your job of getting new franchisees a lot easier.

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