Variable data marketing
Read how a major financial services company capitalised on their customer data to successfully launch a new rewards card.
Using the latest mapping technologies, individual maps were created for several million customers, each based on their purchase history and interests.
Single customer view
Our client, a major specialist insurance broker, wanted to capitalise on their customer data by “targeting without restriction” to make more relevant offers to their customers and find new ones with a high propensity to purchase their products.
See how we created a “single customer view” marketing database enabling them to make complex selections with ease and run behavioural based email campaigns direct from the system.