Experts in Territory, Location & Field Force Optimisation

About Tech4T

Tech4T specialise in helping companies and franchisors maximise sales growth whilst improving operating efficiency.

Tech4T is a market and location-analytics company specialising in optimising field and sales team focus and structure, territory design and location planning. Each solution is underpinned by advanced customer targeting to ensure that our clients’ sales efforts return the maximum income potential.

We help you

  1. Deliver increased customer buying and demographic insights to optimise customer and prospect targeting
  2. Correctly structure and size field teams to extend sales coverage and increase sales force productivity
  3. Design, merge and realign optimal internal, field team and franchise territory structures 
  4. Improve site and outlet location planning, reducing cannibalisation 
Tech4T turn data into the intelligence that will significantly increase sales revenue, substantiate business change and improve activity planning.

Tech4T apply analysis-driven insights and location-enriched intelligence to increase territory revenue, substantiate business change and improve productivity

Our solutions are tailored to match your individual business needs with a focus on helping you increase sales and profitability. We apply a unique combination of hard-won skills, data science and technologies to assess and target the right customers and outlets and improve and manage geographic coverage in the most productive and cost-efficient way.

We help any business that is going through transformation, expanding or considering change – especially where mergers and acquisitions necessitate combining databases and sales teams.  We have been doing this for over 25 years.

By fully understanding your business and needs, we identify, transform, integrate and enhance the right data to uncover the patterns and geographic insights having the greatest impact on sales. We deliver this actionable intelligence in such a way as to make a tangible and positive difference to your business and provide specialist software where geographic intelligence, territory design and data visualisation play a key role in the planning and operational process.

Importantly our work also ensures alignment across customer profiles and market potential, workload and visit time, team capability, capacity and structure, product focus, sales plans, marketing and corporate goals.

Our solutions can be phased to suit your budget and timescale and consider balancing the ‘cost-to-serve’ your customers relative to their revenue potential and retention. We can also undertake multiple scenarios for you to evaluate risk vs. ROI.

Your sales drivers are hidden deep within your data. We uncover those nuggets! Businesses often rely on data they can see but it’s what’s hidden that makes the difference. We integrate relevant internal and external data to provide a complete business view to support reliable decision making

Who we work with

We work closely with business owners, field teams, franchisors, marketing, operations and I.T. departments, consultants and HR from a diverse range of industry sectors. Companies range from small start-ups, SMEs to blue-chips, not-for-profit organisations and the public sector – in the UK and in many other countries across the globe.

Whether employed for a one-off project or retained on a contractual basis, each assignment we undertake benefits from our exposure to a diverse range of challenges across many industry sectors. This broadens our thinking and enhances our problem solving capabilities.

Some of our challenges and solutions

  • Building an easy-to-use online system to help businesses map, share and manage territory and location information – instantly!
  • Helping hundreds of franchisors and SMEs improve customer targeting, planning and territory mapping
    ocation planning services & software Tech4T can provide custom software solutions to target and map customers, plan locations, design territories, manage customer relationships, undertake database marketing analysis, and more…
  • Undertaking scenario modelling to determine the best size and structures of field and internal teams to realise customer potential at the lowest cost
  • Following an M&A, restructuring large overlapping field teams in a financial services company into a single team with minimum HR disruption
  • Helping a national retail chain identify market potential at a granular level to plan outlet network expansion whilst minimising the risk of cannibalisation
  • Generating £5 million sales for a computer manufacturer by integrating multiple data feeds into a single-customer-view and using predictive analytics and pattern detection to identify who sales should contact and why
  • Undertaking an optimised field force and territory restructure to reduce headcount by 15% – without the loss of customer income
  • Developing a multi-country, on-line territory management and sales system, for a global franchise business including taking account of varying cultural and geographic constraints
  • Designing an on-line micro-territory management and data capture system to manage and efficiently route plan walking sales teams

To find out how we can be of help, please…


Tech4T – “At our core is the ability to derive and combine great insight with technology, bringing clarity to assess, engage and challenge before delivering a solution that provides real value for our clients at the right price. We identify where change would bring significant savings, competitive advantage or revenue gain, whilst identifying and minimising any areas of risk.”


swagelokSmallClient Testimonial

“Tech4T provided us with the expertise and software to visualise our existing territory which could be sliced and diced in a number of ways. This gave us a level of analysis and insight we have never had before.Targeting | Territories | Locations - Swagelok Manchester

Tech4T then worked with us to further understand our needs and aspirations, and came back to us with a proposed new territory structure, that was data driven, customer focused and in line with our business aims.

The team have been a pleasure to work with, they are extremely proficient, helpful and responsive. They worked tirelessly to understand our business and ensure that the proposed new model worked for us.” – Swagelok, Manchester.


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