Tech4T are specialists in territory, field force, site location and targeting optimisation.

We apply location, demographic and targeting analytics to help ANY Business or Franchise Operation maximise sales growth and increase operational efficiency. Each solution is tailored to match your individual business needs and is underpinned by advanced customer targeting to ensure that our clients’ sales efforts return the maximum income potential. We strive to foster long term partnerships with our clients and always go that extra mile to ensure complete satisfaction.

We help you with:

1. Targeting – deliver increased customer buying and demographic insights to optimise customer and prospect segmentation and targeting
2. Field teams – correctly structure and size field teams to extend sales coverage and increase sales force productivity
3. Territories – design, merge and realign optimal internal, field team and franchise territory structures 
4. Locations – improve site and outlet location planning, identify area potential and reduce cannibalisation 

Tech4T apply analysis-driven insights and location-enriched intelligence to increase territory revenue, substantiate business change and improve productivity

For over 25 years we have produced cost-effective solutions for Organisations and Franchise operations, identifying where changes would bring significant savings, competitive advantage or revenue gain, whilst also identifying and minimising any areas of risk.

We deliver customer and geographic insight through our innovative Territory Runner™ systems, transforming data to reveal the ‘bigger picture’ on which to base strategic and tactical planning.

Whether employed for a one-off project or on an outsourced contractual basis, we actively seek to foster long-term relationships and are very flexible in our offerings.

Our clients all benefit from our exposure to a diverse range of global industry sectors which broadens our thinking and enhances our problem solving capabilities. This is often the case where you are going through transformation, expanding or considering change – especially where mergers and acquisitions necessitate combining databases and sales teams.

Businesses often rely on data they can see but it’s what’s hidden that makes the difference. We integrate relevant internal and external data to provide a complete business view to support reliable decision making

Importantly our work aligns customer and market potential, product focus and sales workload with resource capability, capacity and structure, sales and marketing plans and corporate goals.

Our solutions can be phased to suit your budget and timescale and consider balancing the ‘cost-to-serve’ your customers relative to their revenue potential and retention. We can also undertake multiple scenarios for you to evaluate risk vs. ROI.

Who we work with

We work closely with business owners, field teams, franchisors, marketing, operations and I.T. departments, consultants and HR from a diverse range of industry sectors. Companies range from small start-ups, SMEs to blue-chips, not-for-profit organisations and the public sector – in the UK and in many other countries across the globe.

Tech4T can provide custom “Territory Runner ™” solutions to target and map customers, plan locations, design territories, manage customer relationships, undertake database marketing analysis, and more…

Some of our challenges and solutions

1. Building an easy-to-use online system to help businesses map, share and manage territory and location information – instantly!
2. Helping hundreds of franchisors and SMEs improve customer targeting, planning and territory mapping
3. Undertaking scenario modelling to determine the best size and structures of field and internal teams to realise customer potential at the lowest cost
4. Following an M&A, restructuring large overlapping field teams in a financial services company into a single team with minimum HR disruption
5. Helping a national retail chain identify market potential at a granular level to plan outlet network expansion whilst minimising the risk of cannibalisation
6. Generating £5 million sales for a computer manufacturer by integrating multiple data feeds into a single-customer-view and using predictive analytics and pattern detection to identify who sales should contact and why
7. Undertaking an optimised field force and territory restructure to reduce headcount by 15% – without the loss of customer income
8. Developing a multi-country, on-line territory management and sales system, for a global franchise business including taking account of varying cultural and geographic constraints
9. Designing an on-line micro-territory management and data capture system to manage and efficiently route plan walking sales teams

To find out how we can be of help, please…

Tech4T – “At our core is the ability to derive and combine great insight with technology, bringing clarity to assess, engage and challenge before delivering a solution that provides real value for our clients at the right price. We identify where change would bring significant savings, competitive advantage or revenue gain, whilst identifying and minimising any areas of risk.”

Client Testimonial

“Tech4T provided us with the expertise and software to visualise our existing territory which could be sliced and diced in a number of ways. This gave us a level of analysis and insight we have never had before.

Tech4T then worked with us to further understand our needs and aspirations, and came back to us with a proposed new territory structure, that was data driven, customer focused and in line with our business aims.

The team have been a pleasure to work with, they are extremely proficient, helpful and responsive. They worked tirelessly to understand our business and ensure that the proposed new model worked for us.” – Swagelok, Manchester.