Experts in Territory, Location & Field Force Optimisation

“With Thanks” franchise boost franchisee recruitment

Targeted geographic franchise territory mapping boosts franchisee recruitment.

An example franchise territory map where each postcode sector has been heat shaded to show the location of target business prospects by type

After evaluating a range of potential franchise territory mapping companies, With Thanks’ head of franchise Mark Winter-Goodwin approached Tech4T to help deliver his vision for franchise growth through improved franchisee recruitment and engagement. Kidney Research franchise teritory mapping

franchise territories mapping softwareThe With Thanks franchise is part of Peterborough based, Barnack Group of companies it is an ethical business, based on charity partnerships and cause-related marketing.Franchise mapping territory

Franchisees sell an attractive range of charity-branded sweets and other products from eye catching self-service point of sale boxes located prominently in work places, shops, leisure centres, and other locations.

They provide a franchise model that is an ideal platform for those wanting to run their own business and be in control of their own working lives.

Having run his own successful business for a number of years in a similar field Mark’s objectives were clear.

1. Design and map the right number of franchise territories containing the right number of target businesses.

2. Be able to substantiate the revenue and earnings possible for a franchisee by providing them with a franchise territory map that not only showed the franchise territory boundary but showed them where their target customers were located.

Taking this open and honest approach with franchisees Mark is able to clearly show each prospective franchisee exactly where their franchise territory is, the boundary line and provide them with a concrete view of their revenue and earnings potential.

Many franchisors overlook this aspect of franchise territory mapping. If done correctly, it will do much more than satisfy the legal requirements for the inclusion of a map in the legal agreement between franchisor and franchisee.

An example franchise territory map where each postcode sector has been heat shaded to show the location of target business prospects by typeDrawing upon practical experience, Mark recognised that by plotting each and every target business onto the map the franchisee would be given a clear indication of where their opportunities were.

Using a well researched 2.4 million strong business to business database With Thanks were able to select their target businesses, with the result that franchisees can use the geographic territory maps to assist them in developing their plan for targeted sales and marketing activity down to individual business level.

With Thanks demonstrate how geographic territory maps can significantly help improve your chances of franchisee recruitment.

Providing evidence in this way to a franchisee of the potential contained within their franchise territory will set you apart from the competition when it comes to decision time for the franchisee recruit concerned.

You can get in touch with one of our franchise consultants on 01733 890 790, to find out how geographic territory mapping can help boost your franchisee recruitment success.

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